Test Bank For Crafting and Executing Strategy: Concepts, 23rd Edition All Chapters - 9781264250189

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ANSWERSaAREaLOCATEDaINaTHEaSECONDaPARTaOFaTHISaDOCUMENT
MULTIPLEaCHOICEa-
aChooseatheaoneaalternativeathatabestacompletesatheastatementaoraanswersatheaquestion.

1) Managersaofaallatypesaofabusinessaorganizationsamustadevelopaaaclearaansweraforawhichaofat
heafollowingaquestions?
1) a


A) Whataapproachesadoaweaneedatoatakeainaorderatoagainaaacompetitiveaadvantageainathea
marketplace?
B) Whataisatheasetaofaactionsathataweaneedatoatakeatoaoutperformacompetitorsaandaachievea
superioraprofitability?
C) Whereaareaweanow?
D) Whereadoaweagoafromahere?
E) Whenawillaweaknowathataweaareathere?



QuestionaDetails
Difficultya:a1aEasy
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaGra
dablea:aautomatic



2) Sanofi,aaapharmaceuticalacompanyasellingaprescriptionadrugsainaFranceaforatheapasta10ayear
s,ahasahadamoderateasalesainaaacrowdedamarketawhileaitsarivalsamanufactureaandamarketadrugsahavi
ngasimilaraefficacyaandasafetyaprecautions,abutawithasuperioramarketashare.aThisaparticularapharma
ceuticalacompany'sagreatestachallengeaisatoaincreaseaprescriptionsaofatheiradrugsabyaFrenchadoctors.
aWhatawouldabeatheamostaeffectiveastrategyaforaSanofiatoaimproveasalesaperformanceainaitsaexistinga

market?
2)a




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,DOWNLOADaTHEaTestaBankaforaCraftingaandaExecutingaStrategyaConceptsa23rda
EditionaThompson
Crafting and Executing Strategy Concepts 23rd Edition by
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Thompson CH01 a




A) modifyingamarketingacommunicationatoaincreaseabrandafamiliarityawithinakeya
physicianasegments
B) relocatingaallatheaexistingadrugamanufacturingafacilitiesatoadevelopingacountriesatoa
reduceaoperationalacosts
C) employingahiringaplansathataaimaataacquiringadrugadesignersafromarivalacompanies
D) exitingatheamarketaandaenteringaaanewaunexploredageographicalalocation
E) engagingainanewacontractatalksawithasuppliersaaboutapriceabreaks



QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAccessibilitya:aKeyboarda
Navigation
Difficultya:a3aHardaBloom
'sa:aApply
AACSBa:aAnalyticalaThinkingaGrada
blea:aautomatic



3) YouahaveabeenahiredaasaaaconsultantabyaSandCloud,aaaventure-
backedaestablishedacompanyainatheabeachwearaandatowelingamarkets.aSandCloud’saownersaareaw
eighingaaadecisionatoadonateaaapartaofaitsaprofitsatoaaachildren'sacharityatoaimproveaitsamarketaimag
e.aYouraadviceatoaSandCloudaregardingastrategyaisathataitawillaconsistaofatheaactionaplanamanage
mentatakesato
3)a


A) developaaamoreaappealingabusinessamodelathanarivalabeachwearaandatowelinga
companies.
B) competeaagainstarivalsainatheabeachwearaandatowelingaindustryaandaestablishaaa
transitoryacompetitiveaadvantage.
C) concentrateaonaimprovingaitsaexistingaproductaofferingairrespectiveaofaitsadecisionatoa
donateaaapercentageaofaitsaprofitsatoaaachildren’sacharity.
D) stakeaoutaaauniqueamarketapositionainabeachwearaandatowelingamarketsaandaachievea
superioraprofitability.
E) identifyaitsastrategicavision,aitsastrategicaobjectives,aandaitsastrategicaintent.




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Crafting and Executing Strategy Concepts 23rd Edition by
a a a a a a a


Thompson CH01 a



QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaAACSBa:aKnowledgeaAp
plication
Accessibilitya:aKeyboardaNavigationa
Bloom'sa:aApply
Difficultya:a2aMediumaGr
adablea:aautomatic



4) Keurig,atheacoffeeamachineamanufacturer,asellsahigh-
qualityaespressoamachinesaataaaveryalowapriceaandaalsoaprovidesalow-
costarefillsaofavarietalacoffeeapodsaataaarelativelyahigherapriceathanarivals.aTheaactionastepsathataK
eurig’samanagersatakeatoaoutperformatheacompany'sacompetitorsaandaachieveasuperioraprofitabilit
yaareaknownaasaits
4)a


A) strategy.
B) missionastatement.
C) strategicaintent.
D) value-cost-priceaframework.
E) marketavisioningastatement.



QuestionaDetails
Topica:aStrategyaandatheaStrategicaManagementaProcess
LearningaObjectivea:a01-
01aUnderstandawhataisameantabyaaacompany’sastrategyaandawhyaitaneedsatoadiffeaBloom'sa:aRemember
AACSBa:aKnowledgeaApplicationaAc
cessibilitya:aKeyboardaNavigationaDif
ficultya:a2aMedium
Gradablea:aautomatic



5) Strategy,aataitsaessence,aisaabout
5)a




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