comm 1000 exam 1
qualitative approach - correct answer ✔✔- work "in the field"
-data collection rich in detail and description
(in-depth interviews, participant observation, etc.)
quantitative approach - correct answer ✔✔-Seeks to uncover patterns in communication behaviors via
numbers.
-Employ advanced statistical techniques and rigid testing to support/reject hypotheses.
-Can work "in the field" or in the lab.
scientific method - correct answer ✔✔-Ask a question or state a problem.
-Formulate a hypothesis or research question.
-Think through and refine the hypothesis or research question.
-Design and conduct the observation, measurement, or experiment.
-Analyze and interpret the data.
SM content analysis - correct answer ✔✔-Requires a representative sample
-Need clear, specific definitions of behaviors - Requires coding
-Limited to studying what is already occurring
SM survey research - correct answer ✔✔-Examine what people do.
-Relies on self-reports.
-Examines relationships between variables (ex. relationship questionnaires)
issues with survey research - correct answer ✔✔-Need a representative sample.
-Questions must be of high-quality.
-Limitations:
, No Control over Variables
Cannot make causal conclusions
Can only see relationship
-Self-reports
SM experimental research - correct answer ✔✔-Manipulation of variables.
Ex. One group gets "treatment," the other does not.
-Control of other variables/settings.
-Measures effect/outcome of manipulation.
experimental research issues - correct answer ✔✔-Goal: Drawing causal conclusions.
-Requires random assignment to conditions.
-Limitations:
Hard to generalize results from lab environment
Artificial Setting
Limited subject population
Requires strong procedure to prevent issues
verbal communication - correct answer ✔✔a system of symbols of codes used to construct and convey
messages
symbol - correct answer ✔✔the words themselves.
Words don't have any inherent meaning. We create the meaning and infuse them to be able to interact
with each other
referent - correct answer ✔✔symbols mean nothing without a referent
Object for which the symbol stands. Example (street sign) stands for the idea that pedestrians cross the
street at that spot.
denotative meaning - correct answer ✔✔the dictionary definition of a word or phrase
qualitative approach - correct answer ✔✔- work "in the field"
-data collection rich in detail and description
(in-depth interviews, participant observation, etc.)
quantitative approach - correct answer ✔✔-Seeks to uncover patterns in communication behaviors via
numbers.
-Employ advanced statistical techniques and rigid testing to support/reject hypotheses.
-Can work "in the field" or in the lab.
scientific method - correct answer ✔✔-Ask a question or state a problem.
-Formulate a hypothesis or research question.
-Think through and refine the hypothesis or research question.
-Design and conduct the observation, measurement, or experiment.
-Analyze and interpret the data.
SM content analysis - correct answer ✔✔-Requires a representative sample
-Need clear, specific definitions of behaviors - Requires coding
-Limited to studying what is already occurring
SM survey research - correct answer ✔✔-Examine what people do.
-Relies on self-reports.
-Examines relationships between variables (ex. relationship questionnaires)
issues with survey research - correct answer ✔✔-Need a representative sample.
-Questions must be of high-quality.
-Limitations:
, No Control over Variables
Cannot make causal conclusions
Can only see relationship
-Self-reports
SM experimental research - correct answer ✔✔-Manipulation of variables.
Ex. One group gets "treatment," the other does not.
-Control of other variables/settings.
-Measures effect/outcome of manipulation.
experimental research issues - correct answer ✔✔-Goal: Drawing causal conclusions.
-Requires random assignment to conditions.
-Limitations:
Hard to generalize results from lab environment
Artificial Setting
Limited subject population
Requires strong procedure to prevent issues
verbal communication - correct answer ✔✔a system of symbols of codes used to construct and convey
messages
symbol - correct answer ✔✔the words themselves.
Words don't have any inherent meaning. We create the meaning and infuse them to be able to interact
with each other
referent - correct answer ✔✔symbols mean nothing without a referent
Object for which the symbol stands. Example (street sign) stands for the idea that pedestrians cross the
street at that spot.
denotative meaning - correct answer ✔✔the dictionary definition of a word or phrase
