Summary
Summary of ''Foundations of Marketing by John Fahy, 6th edition
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Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 7348. Lecture 1 - Chapter 1 ‘’The nature of Marketing’’ - Chapter 3 ‘’Understanding customer behavior’’ Lecture 2 - Chapter 5 ‘’Market segmentation, targeting and positioning’’ - C...
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