Summary of ''Foundations of Marketing by John Fahy, 6th edition - $6.16   Add to cart


Summary of ''Foundations of Marketing by John Fahy, 6th edition

Summary of ‘’Foundations of Marketing’’ by John Fahy, David Jobber, 6th edition, ISBN 7348. Lecture 1 - Chapter 1 ‘’The nature of Marketing’’ - Chapter 3 ‘’Understanding customer behavior’’ Lecture 2 - Chapter 5 ‘’Market segmentation, targeting and positioning’’ - Chapter 6 ‘’Value through Products and Brands’’  pages 166-179 Lecture 3 - Chapter 7 ‘’Value through Services’’  pages 198-213 Lecture 4 - Chapter 8 ‘’Value through Pricing’’ Lecture 5 - Chapter 9 ‘’Distribution: Delivering Customer Value’’ - Chapter 10 ‘’Integrated Marketing Communications 1’’ - Chapter 11 ‘’Integrated Marketing Communications 2’’

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