Instructor’sManual t
Exploring StrategyText t t t
and Cases t
Twelfth edition t
Richard Whittington t t
Patrick Regnér Du t t
ncan Angwin Gerr
t t
y Johnson Kevan S
t t t
choles
WithtthetassistancetoftClivetKerridgetandtJasontEvans
For further instructor material
t t t t
please visit: t
go.pearson.com/uk/he/resources
ISBN:t978-1-292-28249-7
Pearson Education Limited 2020
t t t t
Lecturerstadoptingtthetmainttexttaretpermittedttotdownloadtandtphotocopytthetmanualtastrequired.
,PEARSONtEDUCATION tLIMITED
KAOtTwot
KAOtPark
HarlowtCM17t9SRt
UnitedtKingdom
Tel:t+44t(0)1279t623623
Web:t www.pearson-books.com
Thisteditiontpublishedt2020
©tPearsontEducationtLimitedt2020
ThetrightstoftRichardtWhittington,tPatricktRegnér,tDuncantAngwin,tGerrytJohnsontandtKevantScholest
totbetidentifiedtastauthorstoftthistworkthavetbeentassertedtbytthemtintaccordancetwithtthetCopyright,tDes
ignstandtPatentstActt1988.
ISBNt978-1-292-28249-7
Alltrightstreserved.tPermissiontistherebytgiventfortthetmaterialtintthistpublicationttotbetreproducedtf
ortOHPttransparenciestandtstudentthandouts,twithouttexpresstpermissiontoftthetPublishers,tfortedu
cationaltpurposestonly.tIntalltothertcases,tnotparttoftthistpublicationtmaytbetreproduced,tstoredtintatr
etrievaltsystem,torttransmittedtintanytformtortbytanytmeans,telectronic,tmechanical,t photocopying,t r
ecording,t ort otherwiset withoutt eithert thet priort writtent permissiont oftthetPublisherstortatlicencetperm
ittingtrestrictedtcopyingtintthetUnitedtKingdomtissuedtbytthetCopyrighttLicensingtAgencytLtd.,tBarn
ard’stInn,t86tFettertLane,tLondontEC4At1EN.tThistbooktmaytnottbetlent,tresold,thiredtouttortotherwiset
disposedtoftbytwaytofttradetintanytformtoftbindingtortcovertothertthantthattintwhichtittistpublished,twit
houttthetpriortconsenttoftthetPublishers.
Pleasetnotetthat,tunlesstthetmaterialtistspecificallytcitedtwithtatsource,tanytcompanytnamestusedtwith
intthistInstructor’stManualthavetbeentcreatedtbytthetauthorstandtaretintendedttotbetfictitious.
PearsontEducationtistnottresponsibletfortthetcontenttoftthird-partytinternettsites.
ThetFinancialtTimes.tWithtatworldwidetnetworktofthighlytrespectedtjournalists,tThetFinancialtTim
estprovidestglobaltbusinesstnews,tinsightfultopiniontandtexperttanalysistoftbusiness,tfinancetandtpol
itics.tWithtovert500tjournaliststreportingtfromt50tcountriestworldwide,tourtin-
depthtcoveragetoftinternationaltnewstistobjectivelytreportedtandtanalysedtfromtantindependent,tglo
baltperspective.tTotfindtouttmore,tvisittwww.ft.com/pearsonoffer.
2
©tPearsontEducationtLimitedt2020
, Contents
Chaptert1 Introducingtstrategy 23
ParttI THEtSTRATEGICtPOSITION 31
Chaptert2 Macro-environmenttanalysis 32
Chaptert3 Industrytandtsectortanalysis 41
Chaptert4 Resourcestandtcapabilitiestanalysis 56
Chaptert5 Stakeholderstandtgovernance 71
Chaptert6 Historytandtculture 80
ParttII STRATEGICtCHOICES 92
Chaptert7 Businesststrategytandtmodels 93
Chaptert8 Corporatetstrategy 105
Chaptert9 Internationaltstrategy 125
Chaptert10 Entrepreneurshiptandtinnovation 136
Chaptert11 Mergers,tacquisitionstandtalliances 145
ParttIII STRATEGYtINtACTION 156
Chaptert12 Evaluatingtstrategies 157
Chaptert13 Strategytdevelopmenttprocesses 170
Chaptert14 Organisingtandtstrategy 183
Chaptert15 Leadershiptandtstrategictchange 190
Chaptert16 Thetpracticetoftstrategy 198
CasetTeachingtNotes
Glastonbury:tfromthippytweekendttotinternationaltfestival 209
Thetglobaltpharmaceuticaltindustry:tharnessingtthetwhirlwind 214
SiemenstA:texploringtthetfuture 220
Relocation,tRelocation,tRelocation:tevolvingtstrategiesttotdealtwithtshiftingtshopping
patternstattVisiontExpress 225
RicohtCanadatInc. 241
H&Mtintfasttfashion:tcontinuedtsuccess? 250
ThetFormulat1tConstructors 261
‘AccessttotHealthcare’:tintegratingtatCSRtprogrammetintColoplast 268
Manchestert Unitedt FC:t strugglingt tot competet witht Europe’stelitetclubs 275
Adnamst–tAtLocaltCompany 299
3
©tPearsontEducationtLimitedt2020
, ‘Darettotknow’:tThetintegrationtoftUniversitétParis-DauphinetwithtParistSciencestet
Lettrest(PSL)tUniversity 308
Ryanair:tthetlowtfarestairlinet–tnewtdirections? 313
Multi-sidedtplatformtcompetitiontintthetvideotgametindustry 343
Megabrew:t creatingt ant undisputedt globaltbrewingt champion? 347
AirAsiatandtthetTunetGroup:tdiversifyingtacrosstindustries 356
Severstal:tatjourneytfromtgrowthttotconsolidationtwithintthetsteeltindustry 362
IndiantPremiertLeague:tglitz,tglamourtandtglobalisation 370
Handelsbankent–tbankingtdonetdifferently 374
Caitec:tAtChinesetBusinesstintAfrica 378
GoingtfortatRide:tEntrepreneurialtJourneystinttheton-demandttransportationtsector 386
LeadershiptattAppletInc 392
HastTevatbeentsaved?tRespondingttotchallengestandtproblemstintgenerictpharmaceuticals 400
ManagingtM&A:tElekta’stacquistiontoftNeuromag 403
CRHtplc:tOptimisingtvaluetthroughtcorporatetstrategy 409
Counterstrategy:tresistingtthetMexicantnarco-traffickingtbusiness 417
OaktTreetInn:tGrowthtchallengestfacingtatfamily-runttourismtbusiness 427
StrategictplanningtattKingtFaisaltHospitaltandtResearchtCentretSauditArabia 435
Mormort Magda’st icet creamt –t cant yout bet hott int atcoolt market? 445
Emmaus:tthetfoundertastatresource? 450
SiemenstB:t‘makingtrealtwhattmatters’ 459
CultivatingtatrichtharvesttattOrchard 468
StrategytWorktintDörrtochtPortbolagett–tHowtopentcantyoutbe? 473
IntthetboardroomtattHomeCo 480
4
©tPearsontEducationtLimitedt2020
Exploring StrategyText t t t
and Cases t
Twelfth edition t
Richard Whittington t t
Patrick Regnér Du t t
ncan Angwin Gerr
t t
y Johnson Kevan S
t t t
choles
WithtthetassistancetoftClivetKerridgetandtJasontEvans
For further instructor material
t t t t
please visit: t
go.pearson.com/uk/he/resources
ISBN:t978-1-292-28249-7
Pearson Education Limited 2020
t t t t
Lecturerstadoptingtthetmainttexttaretpermittedttotdownloadtandtphotocopytthetmanualtastrequired.
,PEARSONtEDUCATION tLIMITED
KAOtTwot
KAOtPark
HarlowtCM17t9SRt
UnitedtKingdom
Tel:t+44t(0)1279t623623
Web:t www.pearson-books.com
Thisteditiontpublishedt2020
©tPearsontEducationtLimitedt2020
ThetrightstoftRichardtWhittington,tPatricktRegnér,tDuncantAngwin,tGerrytJohnsontandtKevantScholest
totbetidentifiedtastauthorstoftthistworkthavetbeentassertedtbytthemtintaccordancetwithtthetCopyright,tDes
ignstandtPatentstActt1988.
ISBNt978-1-292-28249-7
Alltrightstreserved.tPermissiontistherebytgiventfortthetmaterialtintthistpublicationttotbetreproducedtf
ortOHPttransparenciestandtstudentthandouts,twithouttexpresstpermissiontoftthetPublishers,tfortedu
cationaltpurposestonly.tIntalltothertcases,tnotparttoftthistpublicationtmaytbetreproduced,tstoredtintatr
etrievaltsystem,torttransmittedtintanytformtortbytanytmeans,telectronic,tmechanical,t photocopying,t r
ecording,t ort otherwiset withoutt eithert thet priort writtent permissiont oftthetPublisherstortatlicencetperm
ittingtrestrictedtcopyingtintthetUnitedtKingdomtissuedtbytthetCopyrighttLicensingtAgencytLtd.,tBarn
ard’stInn,t86tFettertLane,tLondontEC4At1EN.tThistbooktmaytnottbetlent,tresold,thiredtouttortotherwiset
disposedtoftbytwaytofttradetintanytformtoftbindingtortcovertothertthantthattintwhichtittistpublished,twit
houttthetpriortconsenttoftthetPublishers.
Pleasetnotetthat,tunlesstthetmaterialtistspecificallytcitedtwithtatsource,tanytcompanytnamestusedtwith
intthistInstructor’stManualthavetbeentcreatedtbytthetauthorstandtaretintendedttotbetfictitious.
PearsontEducationtistnottresponsibletfortthetcontenttoftthird-partytinternettsites.
ThetFinancialtTimes.tWithtatworldwidetnetworktofthighlytrespectedtjournalists,tThetFinancialtTim
estprovidestglobaltbusinesstnews,tinsightfultopiniontandtexperttanalysistoftbusiness,tfinancetandtpol
itics.tWithtovert500tjournaliststreportingtfromt50tcountriestworldwide,tourtin-
depthtcoveragetoftinternationaltnewstistobjectivelytreportedtandtanalysedtfromtantindependent,tglo
baltperspective.tTotfindtouttmore,tvisittwww.ft.com/pearsonoffer.
2
©tPearsontEducationtLimitedt2020
, Contents
Chaptert1 Introducingtstrategy 23
ParttI THEtSTRATEGICtPOSITION 31
Chaptert2 Macro-environmenttanalysis 32
Chaptert3 Industrytandtsectortanalysis 41
Chaptert4 Resourcestandtcapabilitiestanalysis 56
Chaptert5 Stakeholderstandtgovernance 71
Chaptert6 Historytandtculture 80
ParttII STRATEGICtCHOICES 92
Chaptert7 Businesststrategytandtmodels 93
Chaptert8 Corporatetstrategy 105
Chaptert9 Internationaltstrategy 125
Chaptert10 Entrepreneurshiptandtinnovation 136
Chaptert11 Mergers,tacquisitionstandtalliances 145
ParttIII STRATEGYtINtACTION 156
Chaptert12 Evaluatingtstrategies 157
Chaptert13 Strategytdevelopmenttprocesses 170
Chaptert14 Organisingtandtstrategy 183
Chaptert15 Leadershiptandtstrategictchange 190
Chaptert16 Thetpracticetoftstrategy 198
CasetTeachingtNotes
Glastonbury:tfromthippytweekendttotinternationaltfestival 209
Thetglobaltpharmaceuticaltindustry:tharnessingtthetwhirlwind 214
SiemenstA:texploringtthetfuture 220
Relocation,tRelocation,tRelocation:tevolvingtstrategiesttotdealtwithtshiftingtshopping
patternstattVisiontExpress 225
RicohtCanadatInc. 241
H&Mtintfasttfashion:tcontinuedtsuccess? 250
ThetFormulat1tConstructors 261
‘AccessttotHealthcare’:tintegratingtatCSRtprogrammetintColoplast 268
Manchestert Unitedt FC:t strugglingt tot competet witht Europe’stelitetclubs 275
Adnamst–tAtLocaltCompany 299
3
©tPearsontEducationtLimitedt2020
, ‘Darettotknow’:tThetintegrationtoftUniversitétParis-DauphinetwithtParistSciencestet
Lettrest(PSL)tUniversity 308
Ryanair:tthetlowtfarestairlinet–tnewtdirections? 313
Multi-sidedtplatformtcompetitiontintthetvideotgametindustry 343
Megabrew:t creatingt ant undisputedt globaltbrewingt champion? 347
AirAsiatandtthetTunetGroup:tdiversifyingtacrosstindustries 356
Severstal:tatjourneytfromtgrowthttotconsolidationtwithintthetsteeltindustry 362
IndiantPremiertLeague:tglitz,tglamourtandtglobalisation 370
Handelsbankent–tbankingtdonetdifferently 374
Caitec:tAtChinesetBusinesstintAfrica 378
GoingtfortatRide:tEntrepreneurialtJourneystinttheton-demandttransportationtsector 386
LeadershiptattAppletInc 392
HastTevatbeentsaved?tRespondingttotchallengestandtproblemstintgenerictpharmaceuticals 400
ManagingtM&A:tElekta’stacquistiontoftNeuromag 403
CRHtplc:tOptimisingtvaluetthroughtcorporatetstrategy 409
Counterstrategy:tresistingtthetMexicantnarco-traffickingtbusiness 417
OaktTreetInn:tGrowthtchallengestfacingtatfamily-runttourismtbusiness 427
StrategictplanningtattKingtFaisaltHospitaltandtResearchtCentretSauditArabia 435
Mormort Magda’st icet creamt –t cant yout bet hott int atcoolt market? 445
Emmaus:tthetfoundertastatresource? 450
SiemenstB:t‘makingtrealtwhattmatters’ 459
CultivatingtatrichtharvesttattOrchard 468
StrategytWorktintDörrtochtPortbolagett–tHowtopentcantyoutbe? 473
IntthetboardroomtattHomeCo 480
4
©tPearsontEducationtLimitedt2020
