AC2.1 Compare Campaigns for Change Example Answer
Aims and Purpose:
There are various campaigns that are brought forward as a result of change. A number of these can
include change in law, change in policy, change in priorities of agencies, change in funding, change in
awareness and change in attitude. The successfulness of these campaigns vary due to the
effectiveness of achieving their objectives.
Many of these campaigns arose in light of a tragic incident that had occurred. In Sarah’s Law, they
campaigned to create a law that meant parents, who had a valid reason to be concerned, could ask
police if a person, who has access to child, if they’ve had convictions for child sexual offences. This
had started after the abduction and murder of Sarah Payne by a known paedophile after he had
snatched her from where she was playing. Sarah’s mother (Sara) had said if she knew what he was
capable of, she would never have let her daughter play there. Similarly in Clare’s Law, they
campaigned to create a law that allowed for people to find out if their partners had an abusive past.
The campaign was started after Clare Wood was strangled and murdered by her ex boyfriend. He had
a past of abusing women and had served three prison sentences before getting into a relationship
with Clare. Her father Micheal Brown had campaigned due to a loophole in the data protection act.
Many of these campaigns had occurred due to a bereaved family member who was deeply affected
by the incident and felt things had to change but there have been campaigns that have started due
to members of the community and influential figures. In the Snowdrop Campaign, the purpose was
to change the law to ban the private ownership of handguns in the UK. The campaign had started
after the Dunblane massacre had occurred. This was on the 13th March 1996, when Thomas
Hamilton had walked into a school and killed 16 children and a teacher with a legally held shotgun.
This was known as the deadliest mass shooting in British history. The people, who had founded this
campaign, were members of the local public who had been taken back by this news and wanted to
change the laws. They were known as Ann Pearston, Jacqueline Walsh and Rosemary Hunter.
Another person who had also gotten involved was a parent by the name of Dr Mick North. He had
lost his five-year-old daughter and was the only parent to speak out 9 days after his daughters
murder. Another campaign which had started due to members of the public and influential figures
was Marcus Rashford’s campaign for FSM. He had decided to campaign for FSM (Free School Meals)
after the government had announced they would not be supporting children who have FSM which
meant children weren’t able to receive food in a global pandemic in 2020. He had began
campaigning for this matter due to his personal financial issues whilst growing up and felt sympathy
for these children living in poverty.
Methods used:
Many of these campaigns used a variety of methods which determined the successfulness of their
campaigns. Media coverage was a main campaigning method for many of these campaigns. In
Sarah’s Law, they’d used newspapers specifically ‘News Of the World’ which was a national
newspaper. The newspaper had sent out a poll which had researched to help if people wanted to
know if a paedophile was living near them. The poll had stated 80% of people wanted to know.
Sarah’s law was also influential in the sense of politicians were supporting it. They were able to speak
about it in the House of Commons. Sara had also spoke at numerous events such as Police
Confederation and Conference. She was also awarded an MBE in 2008. Another campaign which
used media coverage as a main form of campaigning was Marcus Rashford’s campaign for FSM.
Instead of using newspapers, he’d used his vast following of over 17 million followers to spread the
message. This meant it could be shared and liked throughout social media. He had also used an e-
petition which stated if it had reached over 100,000 signatures, it would be able to be debated in the
House of Commons. He had managed to reach over 3 million. A campaign which used both petitions
and media coverage was Clare’s Law. Micheal Brown had received over 1000 signatures on a petition
and he had also done TV and radio interviews which was broadcasted to a wide range of audience.
Aims and Purpose:
There are various campaigns that are brought forward as a result of change. A number of these can
include change in law, change in policy, change in priorities of agencies, change in funding, change in
awareness and change in attitude. The successfulness of these campaigns vary due to the
effectiveness of achieving their objectives.
Many of these campaigns arose in light of a tragic incident that had occurred. In Sarah’s Law, they
campaigned to create a law that meant parents, who had a valid reason to be concerned, could ask
police if a person, who has access to child, if they’ve had convictions for child sexual offences. This
had started after the abduction and murder of Sarah Payne by a known paedophile after he had
snatched her from where she was playing. Sarah’s mother (Sara) had said if she knew what he was
capable of, she would never have let her daughter play there. Similarly in Clare’s Law, they
campaigned to create a law that allowed for people to find out if their partners had an abusive past.
The campaign was started after Clare Wood was strangled and murdered by her ex boyfriend. He had
a past of abusing women and had served three prison sentences before getting into a relationship
with Clare. Her father Micheal Brown had campaigned due to a loophole in the data protection act.
Many of these campaigns had occurred due to a bereaved family member who was deeply affected
by the incident and felt things had to change but there have been campaigns that have started due
to members of the community and influential figures. In the Snowdrop Campaign, the purpose was
to change the law to ban the private ownership of handguns in the UK. The campaign had started
after the Dunblane massacre had occurred. This was on the 13th March 1996, when Thomas
Hamilton had walked into a school and killed 16 children and a teacher with a legally held shotgun.
This was known as the deadliest mass shooting in British history. The people, who had founded this
campaign, were members of the local public who had been taken back by this news and wanted to
change the laws. They were known as Ann Pearston, Jacqueline Walsh and Rosemary Hunter.
Another person who had also gotten involved was a parent by the name of Dr Mick North. He had
lost his five-year-old daughter and was the only parent to speak out 9 days after his daughters
murder. Another campaign which had started due to members of the public and influential figures
was Marcus Rashford’s campaign for FSM. He had decided to campaign for FSM (Free School Meals)
after the government had announced they would not be supporting children who have FSM which
meant children weren’t able to receive food in a global pandemic in 2020. He had began
campaigning for this matter due to his personal financial issues whilst growing up and felt sympathy
for these children living in poverty.
Methods used:
Many of these campaigns used a variety of methods which determined the successfulness of their
campaigns. Media coverage was a main campaigning method for many of these campaigns. In
Sarah’s Law, they’d used newspapers specifically ‘News Of the World’ which was a national
newspaper. The newspaper had sent out a poll which had researched to help if people wanted to
know if a paedophile was living near them. The poll had stated 80% of people wanted to know.
Sarah’s law was also influential in the sense of politicians were supporting it. They were able to speak
about it in the House of Commons. Sara had also spoke at numerous events such as Police
Confederation and Conference. She was also awarded an MBE in 2008. Another campaign which
used media coverage as a main form of campaigning was Marcus Rashford’s campaign for FSM.
Instead of using newspapers, he’d used his vast following of over 17 million followers to spread the
message. This meant it could be shared and liked throughout social media. He had also used an e-
petition which stated if it had reached over 100,000 signatures, it would be able to be debated in the
House of Commons. He had managed to reach over 3 million. A campaign which used both petitions
and media coverage was Clare’s Law. Micheal Brown had received over 1000 signatures on a petition
and he had also done TV and radio interviews which was broadcasted to a wide range of audience.
