ESB Domain 2
Customer
An individual or business that purchases goods and services from a business.
Value Proposition
A promise of value that a company makes about their product or service that
makes it attractive to customers.
Primary Data
First-hand research like surveys, interviews, and statistical data.
Secondary Data
Data that may contain personal bias like company newsletters and academic
journals.
Target Market
The group of customers a company chooses to market its products and
services.
Price
The amount of money charged for goods or services.
, Direct Competitor
A business that sells similar products or services as another business.
Indirect Competitior
A business that sells different products or services but is similar enough to be
competitive with another business.
SWOT Analysis
A planning tool used to document a company's strengths, weaknesses,
opportunities, and threats.
Marketing
A form of communication between businesses and customers which relays a
message promoting services and/or goods.
Marketing Plan
A written plan that outlines a company's marketing strategies.
4 segments of sales data
Behavioral
Customer
An individual or business that purchases goods and services from a business.
Value Proposition
A promise of value that a company makes about their product or service that
makes it attractive to customers.
Primary Data
First-hand research like surveys, interviews, and statistical data.
Secondary Data
Data that may contain personal bias like company newsletters and academic
journals.
Target Market
The group of customers a company chooses to market its products and
services.
Price
The amount of money charged for goods or services.
, Direct Competitor
A business that sells similar products or services as another business.
Indirect Competitior
A business that sells different products or services but is similar enough to be
competitive with another business.
SWOT Analysis
A planning tool used to document a company's strengths, weaknesses,
opportunities, and threats.
Marketing
A form of communication between businesses and customers which relays a
message promoting services and/or goods.
Marketing Plan
A written plan that outlines a company's marketing strategies.
4 segments of sales data
Behavioral
