Hootsuite practice
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - ANSthumbnail, logo
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - ANS140 characters
Your Twitter Likes Favorites Tab allows you to: - ANScurate and display tweets from others that
you have liked and find valuable
Private Twitter Lists are a great way to _________. - ANSkeep up with competitors' content
without publicly following them
On your Facebook Business page, which feature would you use you want to provide your
followers with the ability to Shop Now, Sign Up, or Contact Us. - ANSCall to Action Button
The Facebook page moderation feature: - ANSprevents comments that contain certain words
from being posted
_______________ let you segment your company offerings by target market and are a great
way to focus on different products separately so you can modify positioning and messaging. -
ANSLinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - ANSFalse
Instagram allows you to include clickable links in the following area(s): - ANSWebsite Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - ANSUse notes app to draft then copy and paste in
bio
When optimizing your YouTube page, use_______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - ANSPlaylist
A social media audit should include the following elements: - ANSAll of the above (an itemized
list of social media networks and their activity rates, follower counts per social network,
competitive analysis
, The following social networks must be a part of every business's social strategy: - ANSsocial
networks should be considered based on customer surveys and the social media presence your
business has already established.
A strategic plan for how a company will incorporate social media into its business is: - ANSA
Social Media Strategy
Brand voice/persona should be developed after your social strategy has been implemented for 6
months to see what kind of voice/persona occurs naturally. - ANSFalse
Social media strategies should be guided by overall business goals. Eg. Increase sales by
driving more traffic from social media channels to web store. - ANSTrue
Objectives within a social media strategy should always be: - ANSAll of the above (Specific,
measurable, achievable, time-bound and realistic)
Social media strategies tend to fall into 3 categories: Paid, Owned, and Earned. - ANSTrue
The key elements of content strategy are. - ANStarget audience, content goals, brand voice,
and distribution channel and tactics.
Identifying and defining _______________for the calendar year is essential when planning your
social media activity. - ANSKey dates and timelines
It is unnecessary to outline social media roles and responsibilities in a small organization. -
ANSFalse
The purpose of a critical response plan is to: - ANSdefine a chain of command and a
step-by-step action plan for dealing with extraordinary circumstances through social media
It's important to develop a policy that explicitly outlines the appropriate and inappropriate use of
social media to: - ANSensure that your employees are representing your brand well online.
The following types of measurement should be used to assess the progress of your social
media strategies: - ANSqualitative and quantitative
It's important to benchmark yourself against your competition. - ANSTrue
Quantitative KPIs include things like: - ANSfollower growth, engagement rate and conversions
such as email sign ups, qualified leads and sales transactions
Your profile picture should be easily recognizable, even at ________ size. Your _________ is
usually the best choice. - ANSthumbnail, logo
When drafting the bio section of a social profile, keep in mind that only the first ____________
will appear to customers in search engine results, so be sure to convey the most important
information first. - ANS140 characters
Your Twitter Likes Favorites Tab allows you to: - ANScurate and display tweets from others that
you have liked and find valuable
Private Twitter Lists are a great way to _________. - ANSkeep up with competitors' content
without publicly following them
On your Facebook Business page, which feature would you use you want to provide your
followers with the ability to Shop Now, Sign Up, or Contact Us. - ANSCall to Action Button
The Facebook page moderation feature: - ANSprevents comments that contain certain words
from being posted
_______________ let you segment your company offerings by target market and are a great
way to focus on different products separately so you can modify positioning and messaging. -
ANSLinkedIn Showcase Pages
You should keep the information on your LinkedIn profile fairly sparse so people are compelled
to navigate to your website for more information about your company. - ANSFalse
Instagram allows you to include clickable links in the following area(s): - ANSWebsite Field
Instagram doesn't offer many options for formatting your bio within the app, but there is a
workaround for adding line breaks to your bio description to make it easier to read. Which of the
following best describes this workaround? - ANSUse notes app to draft then copy and paste in
bio
When optimizing your YouTube page, use_______________________ for grouping together
relevant videos so viewers progress naturally from video to video, thus generating more views
through their session. - ANSPlaylist
A social media audit should include the following elements: - ANSAll of the above (an itemized
list of social media networks and their activity rates, follower counts per social network,
competitive analysis
, The following social networks must be a part of every business's social strategy: - ANSsocial
networks should be considered based on customer surveys and the social media presence your
business has already established.
A strategic plan for how a company will incorporate social media into its business is: - ANSA
Social Media Strategy
Brand voice/persona should be developed after your social strategy has been implemented for 6
months to see what kind of voice/persona occurs naturally. - ANSFalse
Social media strategies should be guided by overall business goals. Eg. Increase sales by
driving more traffic from social media channels to web store. - ANSTrue
Objectives within a social media strategy should always be: - ANSAll of the above (Specific,
measurable, achievable, time-bound and realistic)
Social media strategies tend to fall into 3 categories: Paid, Owned, and Earned. - ANSTrue
The key elements of content strategy are. - ANStarget audience, content goals, brand voice,
and distribution channel and tactics.
Identifying and defining _______________for the calendar year is essential when planning your
social media activity. - ANSKey dates and timelines
It is unnecessary to outline social media roles and responsibilities in a small organization. -
ANSFalse
The purpose of a critical response plan is to: - ANSdefine a chain of command and a
step-by-step action plan for dealing with extraordinary circumstances through social media
It's important to develop a policy that explicitly outlines the appropriate and inappropriate use of
social media to: - ANSensure that your employees are representing your brand well online.
The following types of measurement should be used to assess the progress of your social
media strategies: - ANSqualitative and quantitative
It's important to benchmark yourself against your competition. - ANSTrue
Quantitative KPIs include things like: - ANSfollower growth, engagement rate and conversions
such as email sign ups, qualified leads and sales transactions
