Chapter: 17: Crisis Management
Identifying a crisis: - correct answer ✔A crisis is a major accident or disaster.
It is a "situation that has reached a critical phase for which dramatic and
extraordinary intervention is necessary to avoid or repair major damage".
A crisis is a longer - term issue that impacts the entire organization and runs
the risk of damaging its reputation.
Signs of a crisis: - correct answer ✔→ Surprise. It is usually unexpected.
Media generally calls to ask what immediate action will be taken.
→ Insufficient information. A lot is happening at once.
→ Escalating events. Crisis expands. Loss of control
→ Increased attention on the organization
→ Panic
Lebanon, Revolution 2019 - PR Crisis - correct answer ✔→ The Government
is going through a PR crisis
→ Politicians are going through a PR crisis.
→ Banks are going through a crisis too!
Lebanon, Revolution 2019 - The Banking Sector is going through a PR Crisis:
- correct answer ✔→ Lebanese pound is in trouble
→ Rush on banks, banks close for 10 days
→ People are afraid of loosing their money
→ It is a PR Crisis!
What is a Crisis Management? - correct answer ✔"Crisis Management is the
Public Relations specialty that helps organizations strategically respond to
, negative situations and to dialog with stakeholders affected by perceived and
actual consequences of crises"
-Cutlip and Center
What is the goal of PR crisis management? - correct answer ✔1 - To
terminate the crisis quickly.
2 - To limit the damage.
3 - To restore credibility.
Never forget the power of Rumor! - correct answer ✔"A lie can travel halfway
around the world while the truth is still putting on its shoes."
Mark Twain
Some Fake News during the Lebanese Revolution: - correct answer ✔•Bank
Audi is going Bankrupt!
•President Aoun is rushed to the hospital!
•Government will shutdown the internet!
•Countless photoshopped images
•Fake videos, such as this one:
https://www.youtube.com/watch?v=ZvvbypbPjcc
The "Holding Statement" - correct answer ✔The "Holding Statement" is the
initial "statement" designed to help control the message to the public
immediately following an incident.
It states the basic facts of an incident and lets people know you are actively
dealing with the crisis situation.
Identifying a crisis: - correct answer ✔A crisis is a major accident or disaster.
It is a "situation that has reached a critical phase for which dramatic and
extraordinary intervention is necessary to avoid or repair major damage".
A crisis is a longer - term issue that impacts the entire organization and runs
the risk of damaging its reputation.
Signs of a crisis: - correct answer ✔→ Surprise. It is usually unexpected.
Media generally calls to ask what immediate action will be taken.
→ Insufficient information. A lot is happening at once.
→ Escalating events. Crisis expands. Loss of control
→ Increased attention on the organization
→ Panic
Lebanon, Revolution 2019 - PR Crisis - correct answer ✔→ The Government
is going through a PR crisis
→ Politicians are going through a PR crisis.
→ Banks are going through a crisis too!
Lebanon, Revolution 2019 - The Banking Sector is going through a PR Crisis:
- correct answer ✔→ Lebanese pound is in trouble
→ Rush on banks, banks close for 10 days
→ People are afraid of loosing their money
→ It is a PR Crisis!
What is a Crisis Management? - correct answer ✔"Crisis Management is the
Public Relations specialty that helps organizations strategically respond to
, negative situations and to dialog with stakeholders affected by perceived and
actual consequences of crises"
-Cutlip and Center
What is the goal of PR crisis management? - correct answer ✔1 - To
terminate the crisis quickly.
2 - To limit the damage.
3 - To restore credibility.
Never forget the power of Rumor! - correct answer ✔"A lie can travel halfway
around the world while the truth is still putting on its shoes."
Mark Twain
Some Fake News during the Lebanese Revolution: - correct answer ✔•Bank
Audi is going Bankrupt!
•President Aoun is rushed to the hospital!
•Government will shutdown the internet!
•Countless photoshopped images
•Fake videos, such as this one:
https://www.youtube.com/watch?v=ZvvbypbPjcc
The "Holding Statement" - correct answer ✔The "Holding Statement" is the
initial "statement" designed to help control the message to the public
immediately following an incident.
It states the basic facts of an incident and lets people know you are actively
dealing with the crisis situation.
