IAB Practice Questions with Accurate
Answers
The millions of smaller websites that each receive a relatively small amount
of traffic
are collectively known as what? - -Long tail
-The "sell side" is made up of companies that create the content that ads
run next to,
whereas this side consists of the companies that are running the ads. - -Buy
-The benefits of an in-house team handling a brand's advertising include: - -
Cost efficiencies
More control over their own data
Greater transparency into the media buying process
-When a person accesses the internet on their smartphone while watching
TV, they are
engaging in: - -Multi-screening
-Incentives are most commonly associated with what stage in the consumer
decision
funnel? - -Purchase
-Which stage in the consumer decision funnel is a marketer focusing on
when he or
she is sharing the details of how a brand's product works? - -Consideration
-A company that owns agencies and other types of marketing, media, and
advertising
companies is called a(n): - -Holding company
-An Independent agency is an agency not owned by a holding company such
as
Merkle, Horizon Media, and RPA. - -True
-Rewarding consumers who share a company's product on Facebook is an
initiative
focused on which stage in the consumer decision journey? - -Advocacy
-When a consumer shares a brand's ad on a social site, this is a combination
of what
two types of media? - -Paid and earned
, -We connect to the internet primarily by browser on both desktop and
mobile devices. - -False
-This type of search provides results based solely on relevancy and does not
cost a
website anything if a person clicks on its link. - -Organic
-An ad's dimensions, width, and height, are measured using what? - -Pixels
-When a consumer shares a brand's ad on a social site, this is a combination
of what
two types of media? - -Paid and earned
-SEM stands for Search Engine Marketing and is the name given to what
kind of
search? - -Paid
-Which of the following ad formats is a desktop Rising Star? - -Filmstrip
Pushdown
Sidekick
-This is a collection of standardized banner sizes. - -Universal Ad Package
(UAP)
-Generally speaking, larger-sized ad units usually designed with special
creative
capabilities that steal the viewer's attention away from the content are
called this. - -High impact
-A type of website that includes AOL, Bing, and YouTube: - -Portals
-The size or style in which an ad appears is referred to as its: - -Format
-There is an ad unit by this name in all three of the Rising Star families - -
Filmstrip
-SEM stands for Search Engine Marketing and is the name given to what
kind of
search? - -Paid
-Rewarding consumers who share a company's product on Facebook is an
intiative
focused on what stage in the consumer decision journey? - -Advocacy
-Ads that users can interact with such as social buttons, expandables, in-
banner
Answers
The millions of smaller websites that each receive a relatively small amount
of traffic
are collectively known as what? - -Long tail
-The "sell side" is made up of companies that create the content that ads
run next to,
whereas this side consists of the companies that are running the ads. - -Buy
-The benefits of an in-house team handling a brand's advertising include: - -
Cost efficiencies
More control over their own data
Greater transparency into the media buying process
-When a person accesses the internet on their smartphone while watching
TV, they are
engaging in: - -Multi-screening
-Incentives are most commonly associated with what stage in the consumer
decision
funnel? - -Purchase
-Which stage in the consumer decision funnel is a marketer focusing on
when he or
she is sharing the details of how a brand's product works? - -Consideration
-A company that owns agencies and other types of marketing, media, and
advertising
companies is called a(n): - -Holding company
-An Independent agency is an agency not owned by a holding company such
as
Merkle, Horizon Media, and RPA. - -True
-Rewarding consumers who share a company's product on Facebook is an
initiative
focused on which stage in the consumer decision journey? - -Advocacy
-When a consumer shares a brand's ad on a social site, this is a combination
of what
two types of media? - -Paid and earned
, -We connect to the internet primarily by browser on both desktop and
mobile devices. - -False
-This type of search provides results based solely on relevancy and does not
cost a
website anything if a person clicks on its link. - -Organic
-An ad's dimensions, width, and height, are measured using what? - -Pixels
-When a consumer shares a brand's ad on a social site, this is a combination
of what
two types of media? - -Paid and earned
-SEM stands for Search Engine Marketing and is the name given to what
kind of
search? - -Paid
-Which of the following ad formats is a desktop Rising Star? - -Filmstrip
Pushdown
Sidekick
-This is a collection of standardized banner sizes. - -Universal Ad Package
(UAP)
-Generally speaking, larger-sized ad units usually designed with special
creative
capabilities that steal the viewer's attention away from the content are
called this. - -High impact
-A type of website that includes AOL, Bing, and YouTube: - -Portals
-The size or style in which an ad appears is referred to as its: - -Format
-There is an ad unit by this name in all three of the Rising Star families - -
Filmstrip
-SEM stands for Search Engine Marketing and is the name given to what
kind of
search? - -Paid
-Rewarding consumers who share a company's product on Facebook is an
intiative
focused on what stage in the consumer decision journey? - -Advocacy
-Ads that users can interact with such as social buttons, expandables, in-
banner
