IAB Digital Certification Study Guide Exam A+ Graded

IAB Digital Certification Study Guide
Exam A+ Graded
cost per thousand (CPM) equation - -cost x 1000 % impressions
OR
cost % ad impressions

-cost per sale (CPS) equation - -cost % sales

-cost per action (CPA) equation - -cost % actions

-effective cost per thousand (eCPM) equation - -cost(s) x 1000 % total
impressions

-cost per click (CPC) equation - -cost % clicks

-click through rate (CTR) equation - -clicks % impressions

-ecosystem players - --advertisers
-agencies
-consumers
-publishers
-technologies
-tools

-types of advertising - --audio
-content
-display
-email
-social
-text
-video

-environments/platforms - --connected devices (EX: over the top, gaming
consoles, smart TVs)
-desktop
-digital out of home
-internet of things (EX: wearables, appliances)
-search
-social
-traditional (EX: radio, TV, print, out of home)
-virtual reality

-ATF - -above the fold

,-Ad Ops - -ad operations

-BT - -behavioral targeting

-BTF - -below the fold

-CTR - -click through rate

-CTC - -click to continue

-CTV - -click to view

-C7 - -commercial ratings plus seven days

-C3 - -commercial ratings plus three days

-CMS - -content management system

-CPA - -cost per acquisition

-CPC - -cost per click

-CPCV - -cost per completed view

-CPD - -cost per download

-CPE - -cost per engagement

-CPO - -cost per order

-CPS - -cost per sale

-CPM - -cost per thousand

-CPV - -cost per view

-DMP - -data management platform

-DSP - -demand side platform

-DMA - -designated market area

-DR - -direct response

-DAI - -dynamic ad insert

, -eCPM - -effective cost per thousand

-FEP - -full episode player

-GRP - -gross rating point

-HTML - -HyperText markup language

-HTML5 - -HyperText markup language - 5

-HTTP - -hypertext transfer protocol

-HTTPS - -hypertext transfer protocol secure

-IO - -insertion order

-IAB - -interactive advertising bureau

-IOT - -internet of things

-IP - -internet protocol

-ISP - -internet service provider

-KPI - -key performance indicator

-LDA - -legal drinking age

-MSA - -master service agreement

-MMM - -mixed marketing modeling

-MSO - -multiple service operator

-NHT - -non human traffic

-NDA - -non-disclosure agreement

-OPA - -online publisher ad

-OVP - -online video platform

-OOH - -out of home

-OTT - -over the top