NRF Certification Test
off-price retailers - offer brand name merchandise at a discount. the merchandise typically
consists of excess inventory, closeouts and irregulars
closeout stores - off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturer's price
commercial cue - advertising message that impacts purchase decisions
comparison shopper - the customer who spends time searching for the best price or deal on the
item she is looking to purchase
convenience stores - these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in size, with quick shopping and
easy checkout
corporate chain - a company that operates multiple stores under common ownership, and usually
has centralized decision-making
demographics - quantifiable information about a customer such as household size, income,
education, occupation, and place of residence
department stores - these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
direct selling - salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or perform the
services
discount selling - these retailers offer a broad variety of merchandise, limited service, and low
prices
, distribution channel - the chain of businesses through which a good or service passes until it
reaches the end customer
diverse shopper - this buyer is hard to predict or to understand. he shops in many different places
and is not obviously influenced by any one retail element
e-commerce - buying and selling through the internet via an electronic device
brick-and-mortar - the presence of a physical storefront and face-to-face customer experiences
follower - this customer usually waits to see what the latest trend will be, and is reluctant to try
new products until friends have done so and reported on them
franchises - the license granted to another party to market a company's goods or services in a
particular territory
gross domestic product (gdp) - the monetary value of all the finished goods and services produced
within a country annually
impulse buyer - the person who makes quick purchase decisions
independent establishment - typically single store or a small, regional chain
innovative customer - the buyer who wants to be the first to purchase and own the latest
merchandise
manufacturer - produces the products
multi-channel - retail operations with customer transactions possible through multiple connected
channels
off-price retailers - offer brand name merchandise at a discount. the merchandise typically
consists of excess inventory, closeouts and irregulars
closeout stores - off-price stores that offer an assortment of brand-name merchandise at a
significant discount off the manufacturer's price
commercial cue - advertising message that impacts purchase decisions
comparison shopper - the customer who spends time searching for the best price or deal on the
item she is looking to purchase
convenience stores - these stores aim at providing their customers a convenient shopping
experience. the general merchandise stores are easily accessible, small in size, with quick shopping and
easy checkout
corporate chain - a company that operates multiple stores under common ownership, and usually
has centralized decision-making
demographics - quantifiable information about a customer such as household size, income,
education, occupation, and place of residence
department stores - these stores offer good service and a broad variety and assortment of
products of mid-to-high quality
direct selling - salespeople contact customers directly in a convenient location, often at a
customer's home; demonstrate product benefits; take orders; and deliver the products or perform the
services
discount selling - these retailers offer a broad variety of merchandise, limited service, and low
prices
, distribution channel - the chain of businesses through which a good or service passes until it
reaches the end customer
diverse shopper - this buyer is hard to predict or to understand. he shops in many different places
and is not obviously influenced by any one retail element
e-commerce - buying and selling through the internet via an electronic device
brick-and-mortar - the presence of a physical storefront and face-to-face customer experiences
follower - this customer usually waits to see what the latest trend will be, and is reluctant to try
new products until friends have done so and reported on them
franchises - the license granted to another party to market a company's goods or services in a
particular territory
gross domestic product (gdp) - the monetary value of all the finished goods and services produced
within a country annually
impulse buyer - the person who makes quick purchase decisions
independent establishment - typically single store or a small, regional chain
innovative customer - the buyer who wants to be the first to purchase and own the latest
merchandise
manufacturer - produces the products
multi-channel - retail operations with customer transactions possible through multiple connected
channels
