MARKETING: AN INTRODUCTION |
ARMSTRONG & KOTLER - CHAPTER 2,
7, 9 REAL EXAM 2024/2025 WITH 52
QUESTIONS AND CORRECT ANSWERS
RATED A+
mission statement - ANSWER-a statement of the organization's purpose - what it
wants to accomplish in the larger environment
value chain - ANSWER-the series of internal departments that carry out value
creating activities to design, produce, market, deliver, and support a firm's
products
strategic planning - ANSWER-the process of developing and maintaining a
strategic fit between the organization's goals and capabilities and its changing
marketing opportunities
value delivery network - ANSWER-the network made up of the company, its
suppliers, its distributors, and, ultimately, its customers who partner with each
other to improve the performance of the entire system
, marketing strategy - ANSWER-the marketing logic by which the company hopes to
create customer value and achieve profitable customer relationships
market segmentation - ANSWER-dividing a market into distinct groups of buyers
who have different needs, characteristics, or behaviors, and who might require
separate products or marketing programs
market segment - ANSWER-a group of consumers who respond in a similar way to
a given set of marketing efforts
marketing mix - ANSWER-the set of tactical marketing tool - product, price, place,
and promotion - that the firm blends to produce the response it wants in the
target market
SWOT analysis - ANSWER-an overall evaluation of the company's strengths (S),
weaknesses (W), opportunities (O), and threats (T)
marketing implementation - ANSWER-tuning market strategies and plans into
marketing actions to accomplish strategic marketing objectives
marketing control - ANSWER-measuring and evaluating the results of marketing
strategies and plans and taking corrective action to ensure that the objectives are
achieved
ARMSTRONG & KOTLER - CHAPTER 2,
7, 9 REAL EXAM 2024/2025 WITH 52
QUESTIONS AND CORRECT ANSWERS
RATED A+
mission statement - ANSWER-a statement of the organization's purpose - what it
wants to accomplish in the larger environment
value chain - ANSWER-the series of internal departments that carry out value
creating activities to design, produce, market, deliver, and support a firm's
products
strategic planning - ANSWER-the process of developing and maintaining a
strategic fit between the organization's goals and capabilities and its changing
marketing opportunities
value delivery network - ANSWER-the network made up of the company, its
suppliers, its distributors, and, ultimately, its customers who partner with each
other to improve the performance of the entire system
, marketing strategy - ANSWER-the marketing logic by which the company hopes to
create customer value and achieve profitable customer relationships
market segmentation - ANSWER-dividing a market into distinct groups of buyers
who have different needs, characteristics, or behaviors, and who might require
separate products or marketing programs
market segment - ANSWER-a group of consumers who respond in a similar way to
a given set of marketing efforts
marketing mix - ANSWER-the set of tactical marketing tool - product, price, place,
and promotion - that the firm blends to produce the response it wants in the
target market
SWOT analysis - ANSWER-an overall evaluation of the company's strengths (S),
weaknesses (W), opportunities (O), and threats (T)
marketing implementation - ANSWER-tuning market strategies and plans into
marketing actions to accomplish strategic marketing objectives
marketing control - ANSWER-measuring and evaluating the results of marketing
strategies and plans and taking corrective action to ensure that the objectives are
achieved
