MARKETING AN INTRODUCTION
(ARMSTRONG) CHAPTER 5 2024/2025
WITH 30 QUESTIONS AND CORRECT
ANSWERS RATED A+
*Factors influencing consumer behavior - ANSWER--cultural=culture, subculture,
social class
-social= reference groups, family, roles and status
-personal= age and life cycle stage, occupation, economic situation, lifestyle,
personality and self-concept
-psychological=motivation, perception, learning, beliefs and attitudes
buyer
customer buying behavior - ANSWER--the buying behavior of individuals and
households who buy goods and services for personal consumption.
-personal consumption is the difference between consumer and business
consumption
culture - ANSWER--culture in its broadest sense is cultivated behavior; that is the
totality of a person's learned, accumulated experience which is socially
transmitted, or more briefly, behavior through social learning.
-culture is the most basic cause of a person's wants and behavior.
-culture is learned from society, family, and other institutions
-culture reflects basic values, perceptions, wants, and behaviors
, -cultural shifts create opportunities for new products or may otherwise influence
consumer behavior.
multicultural marketing - ANSWER-the practice of including ethnic themes and
cross-cultural perspectives within their mainstream marketing.
social class - ANSWER--relatively permanent and ordered divisions in a society
whose members share similar values, interests, and behaviors.
-show distinctive product and brand preferences in areas such as clothing, home
furniture, leisure activities, and automobiles.
social factors - ANSWER-groups and social networks-word of mouth
-membership groups- belong
-reference groups- don't belong but influences. (seeing an actor wearing a certain
type of shoe)
-aspirations groups- ones you want to belong to. (wanting one day to play in the
NBA)
-marketers attempt to reach opinion leaders within groups important to their
target market.
-Opinion leaders are recruited as brand ambassadors of for buzz marketing
because of special skills, knowledge, personality, etc.
social factors - ANSWER-groups and social networks:
-online social networks allow marketers to interact with consumers.
(ARMSTRONG) CHAPTER 5 2024/2025
WITH 30 QUESTIONS AND CORRECT
ANSWERS RATED A+
*Factors influencing consumer behavior - ANSWER--cultural=culture, subculture,
social class
-social= reference groups, family, roles and status
-personal= age and life cycle stage, occupation, economic situation, lifestyle,
personality and self-concept
-psychological=motivation, perception, learning, beliefs and attitudes
buyer
customer buying behavior - ANSWER--the buying behavior of individuals and
households who buy goods and services for personal consumption.
-personal consumption is the difference between consumer and business
consumption
culture - ANSWER--culture in its broadest sense is cultivated behavior; that is the
totality of a person's learned, accumulated experience which is socially
transmitted, or more briefly, behavior through social learning.
-culture is the most basic cause of a person's wants and behavior.
-culture is learned from society, family, and other institutions
-culture reflects basic values, perceptions, wants, and behaviors
, -cultural shifts create opportunities for new products or may otherwise influence
consumer behavior.
multicultural marketing - ANSWER-the practice of including ethnic themes and
cross-cultural perspectives within their mainstream marketing.
social class - ANSWER--relatively permanent and ordered divisions in a society
whose members share similar values, interests, and behaviors.
-show distinctive product and brand preferences in areas such as clothing, home
furniture, leisure activities, and automobiles.
social factors - ANSWER-groups and social networks-word of mouth
-membership groups- belong
-reference groups- don't belong but influences. (seeing an actor wearing a certain
type of shoe)
-aspirations groups- ones you want to belong to. (wanting one day to play in the
NBA)
-marketers attempt to reach opinion leaders within groups important to their
target market.
-Opinion leaders are recruited as brand ambassadors of for buzz marketing
because of special skills, knowledge, personality, etc.
social factors - ANSWER-groups and social networks:
-online social networks allow marketers to interact with consumers.
