MGT 6311 (Digital Marketing) Midterm Questions With
Complete Solutions
marketing Correct Answers The creation and satisfaction of
hh hh
demand for a product or service
digital marketing Correct Answers utilizing the internet and
hh hh
other digital channels to drive demand for products and services
strategy Correct Answers A set of ideas that outline how a
hh hh
product line or brand will achieve its objectives
tactic Correct Answers A specific action or method that
hh hh
contributes to achieving a goal
company, collaborators, competitors, customers, context
Correct Answers 5Cs
hh hh
customers Correct Answers potential buyers with wants and
hh hh
needs that the company aims to fulfill with its offerings
company Correct Answers the organization or business unit
hh hh
providing certain goods and services, often referred to as the
offering
competitors Correct Answers organizations that offer products
hh hh
and services that aim to fulfill the same wants and needs, and the
same customers as the company's offering
collaborators Correct Answers external business entities that
hh hh
work with the company to create value for customers; examples
, include Raw Materials Suppliers, Distributors, Marketing
agencies, and 3rd Party Retailers.
context Correct Answers the environment in which the
hh hh
company operates, and its associated elements such as
regulations or laws, economic conditions, cultural norms, and
technological factors
political, economic, social, technological, environmental, legal
Correct Answers PESTEL stands for
hh hh
price, product, place, promotion, people Correct Answers The
hh hh
Five P's
status quo, change, exploring, committing, justifying, selection
Correct Answers Buyer Journey:
hh hh
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions
____________________ to a solution
______________________ the decision
Making the _________________________
discovery, consideration, decision Correct Answers 3 primary
hh hh
stages of The Buyer Journey
customers, suppliers, new entrants, substitute products,
competitive rivalry Correct Answers Porter's Five Forces:
hh hh
Power of __________________
Power of __________________
Threat of ____________________
Complete Solutions
marketing Correct Answers The creation and satisfaction of
hh hh
demand for a product or service
digital marketing Correct Answers utilizing the internet and
hh hh
other digital channels to drive demand for products and services
strategy Correct Answers A set of ideas that outline how a
hh hh
product line or brand will achieve its objectives
tactic Correct Answers A specific action or method that
hh hh
contributes to achieving a goal
company, collaborators, competitors, customers, context
Correct Answers 5Cs
hh hh
customers Correct Answers potential buyers with wants and
hh hh
needs that the company aims to fulfill with its offerings
company Correct Answers the organization or business unit
hh hh
providing certain goods and services, often referred to as the
offering
competitors Correct Answers organizations that offer products
hh hh
and services that aim to fulfill the same wants and needs, and the
same customers as the company's offering
collaborators Correct Answers external business entities that
hh hh
work with the company to create value for customers; examples
, include Raw Materials Suppliers, Distributors, Marketing
agencies, and 3rd Party Retailers.
context Correct Answers the environment in which the
hh hh
company operates, and its associated elements such as
regulations or laws, economic conditions, cultural norms, and
technological factors
political, economic, social, technological, environmental, legal
Correct Answers PESTEL stands for
hh hh
price, product, place, promotion, people Correct Answers The
hh hh
Five P's
status quo, change, exploring, committing, justifying, selection
Correct Answers Buyer Journey:
hh hh
Loosening of the _____________________________
Committing to ____________________
______________________ possible solutions
____________________ to a solution
______________________ the decision
Making the _________________________
discovery, consideration, decision Correct Answers 3 primary
hh hh
stages of The Buyer Journey
customers, suppliers, new entrants, substitute products,
competitive rivalry Correct Answers Porter's Five Forces:
hh hh
Power of __________________
Power of __________________
Threat of ____________________
