CFRE 2024 Study Guide Test Questions
& Answers 100% CORRECT
socioeconomic status indicator of giving - ANSWERSmay be more capable of giving but just because they
have money doesn't mean they want to support your org specifically
giving history indicator - ANSWERSlong term consistent giving may indicate annual giving prospect
generation indicator - ANSWERSolder people give to what they remember the institution being? ?
millennials want tangible results of their gift
gender indicator - ANSWERSmen give to raise status, women give to help
culture indicator - ANSWERSreligions and political party can influence where people give
donor acquisition - ANSWERSDM
Inviting prospects to events
TV spots
radio spots
FTF
Donor retention - ANSWERScheaper than getting new donors
consistent attention from people at high levels is critical, they need to be cultivated and stewarded
individual giving and motivations - ANSWERSbulk of gifts
,motivated by emotion
some to balance negative image with positive one
motivated by the mission
might like buildings named after them etc
corporate giving and motivations - ANSWERSshare is smaller
not motivated by emotion
specific budget
location centric
boost to public image and bottom line
foundation giving and motivations - ANSWERSprivate foundations have guidelines
corporate foundations give for much the same reason corporations do
categorical grants - ANSWERSFederal grants that can be used only for specific purposes, or "categories,"
of state and local spending.
not meant to fully fund, may utilize matching
commonly infrastructure or head start programs
,info needed to identify prospective donors - ANSWERSuse the board, stand, donor files and special
events
mailing list
LAI
Identifying prospective donors - ANSWERSLinkage
Ability
Interest
donor profile components - ANSWERScapability to give - occupation, salary, stock
willingness to give
support of other charities
giving record (how consistent, what interests them)
narrative about donor intent
whether they might be better for planned giving
donor giving patterns - ANSWERSmay indicate level of interest
if they haven't given in a while they could have lost interest
large gifts mean they could have the ability to increase
, many small gifts - planned giving
yearly with no ask might mean they could do more with cultivation
if they're old they could benefit from a trust or annuity
data analysis techniques - ANSWERSstatistical - collecting, exploring, and presenting large amounts of
data to discover patterns
data mining - turning raw data into useful info
segmentation - dividing data and grouping in to similar sets
data gathering techniques - ANSWERSsurveys - many people
focus groups - two way communication
interviews - one on one
social networking
elements of a comprehensive data management solution - ANSWERSdatabase focused on privacy and
security that can easily spit out information and record lots of detail
relationship between annual capital and planned - ANSWERSdonors don't give in just one category,
they're not mutually exclusive
officers need to work together to find the right fit
Personally Identifiable Information (PII) - ANSWERScard number, SSN, driver's license number
& Answers 100% CORRECT
socioeconomic status indicator of giving - ANSWERSmay be more capable of giving but just because they
have money doesn't mean they want to support your org specifically
giving history indicator - ANSWERSlong term consistent giving may indicate annual giving prospect
generation indicator - ANSWERSolder people give to what they remember the institution being? ?
millennials want tangible results of their gift
gender indicator - ANSWERSmen give to raise status, women give to help
culture indicator - ANSWERSreligions and political party can influence where people give
donor acquisition - ANSWERSDM
Inviting prospects to events
TV spots
radio spots
FTF
Donor retention - ANSWERScheaper than getting new donors
consistent attention from people at high levels is critical, they need to be cultivated and stewarded
individual giving and motivations - ANSWERSbulk of gifts
,motivated by emotion
some to balance negative image with positive one
motivated by the mission
might like buildings named after them etc
corporate giving and motivations - ANSWERSshare is smaller
not motivated by emotion
specific budget
location centric
boost to public image and bottom line
foundation giving and motivations - ANSWERSprivate foundations have guidelines
corporate foundations give for much the same reason corporations do
categorical grants - ANSWERSFederal grants that can be used only for specific purposes, or "categories,"
of state and local spending.
not meant to fully fund, may utilize matching
commonly infrastructure or head start programs
,info needed to identify prospective donors - ANSWERSuse the board, stand, donor files and special
events
mailing list
LAI
Identifying prospective donors - ANSWERSLinkage
Ability
Interest
donor profile components - ANSWERScapability to give - occupation, salary, stock
willingness to give
support of other charities
giving record (how consistent, what interests them)
narrative about donor intent
whether they might be better for planned giving
donor giving patterns - ANSWERSmay indicate level of interest
if they haven't given in a while they could have lost interest
large gifts mean they could have the ability to increase
, many small gifts - planned giving
yearly with no ask might mean they could do more with cultivation
if they're old they could benefit from a trust or annuity
data analysis techniques - ANSWERSstatistical - collecting, exploring, and presenting large amounts of
data to discover patterns
data mining - turning raw data into useful info
segmentation - dividing data and grouping in to similar sets
data gathering techniques - ANSWERSsurveys - many people
focus groups - two way communication
interviews - one on one
social networking
elements of a comprehensive data management solution - ANSWERSdatabase focused on privacy and
security that can easily spit out information and record lots of detail
relationship between annual capital and planned - ANSWERSdonors don't give in just one category,
they're not mutually exclusive
officers need to work together to find the right fit
Personally Identifiable Information (PII) - ANSWERScard number, SSN, driver's license number
