Case DMO 2019-2020A
By: Kenneth Vijverberg
Tutor DMO
, Case Study IKEA DMO 2019-2020A
Table of content
Introduction .............................................................................................................................................. 2
Vision, mission and strategy ..................................................................................................................... 2
IKEAs effective and efficient operation..................................................................................................... 3
The four Vs ................................................................................................................................................ 4
Volume-variety.......................................................................................................................................... 4
Target group characteristics ..................................................................................................................... 4
Distribution process .................................................................................................................................. 5
IKEA and Lean............................................................................................................................................ 5
Trade-offs.................................................................................................................................................. 5
KEY COMPETITIVE ADVANTAGES OF IKEA................................................................................................. 6
Performance Objectives............................................................................................................................ 6
Cost.................................................................................................................................................... 7
Flexibility............................................................................................................................................ 7
Quality ............................................................................................................................................... 7
Sustainable supply chain........................................................................................................................... 7
IKEA SWOT ................................................................................................................................................ 8
IKEA & REDUCTION IN VARIABILITY .......................................................................................................... 9
Order Winners & Qualifiers…………………………………………………………………………………………………………………..9
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By: Kenneth Vijverberg
Tutor DMO
, Case Study IKEA DMO 2019-2020A
Table of content
Introduction .............................................................................................................................................. 2
Vision, mission and strategy ..................................................................................................................... 2
IKEAs effective and efficient operation..................................................................................................... 3
The four Vs ................................................................................................................................................ 4
Volume-variety.......................................................................................................................................... 4
Target group characteristics ..................................................................................................................... 4
Distribution process .................................................................................................................................. 5
IKEA and Lean............................................................................................................................................ 5
Trade-offs.................................................................................................................................................. 5
KEY COMPETITIVE ADVANTAGES OF IKEA................................................................................................. 6
Performance Objectives............................................................................................................................ 6
Cost.................................................................................................................................................... 7
Flexibility............................................................................................................................................ 7
Quality ............................................................................................................................................... 7
Sustainable supply chain........................................................................................................................... 7
IKEA SWOT ................................................................................................................................................ 8
IKEA & REDUCTION IN VARIABILITY .......................................................................................................... 9
Order Winners & Qualifiers…………………………………………………………………………………………………………………..9
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