FDM chapter 12(Advertising) Exam Questions With Correct Answers.

FDM chapter 12(Advertising) Exam Questions With Correct Answers. Pinup want ads for products and services in 15th-century Europe were called - answersiquis. What was the major advertising medium in the United States before the Civil War? - answerlocal newspapers What did N.W. Ayer & Sons do for clients that Volney Palmer's advertising agency did not? - answerIt planned the campaign and created the ads. Which event caused advertising to lose nearly two-thirds of its revenue? - answerthe Great Depression Television commercials, which allowed for the demonstration of a product, led to - answerthe unique selling proposition. The average American child (aged 2 to 11) sees how many television commercials a year? - answer25,600 What is the majority of advertising that we see in popular magazines and on television? - answernational consumer advertising A consumer is asked, "What brands of laundry detergent can you name?" This would be classified as - answeran awareness. Procter & Gamble announced in 2005 that it was cutting $300 million in advertising expenditures from which of the following mediums? - answertelevision The convergence of traditional forms of advertising with the Internet is called - answerdigital advertising. Traditional, big-time television advertisers, such as BMW, Lincoln-Mercury, and Burger King, are now creating ads for which type of distribution? - answeronline films Which organization was established in 1971 to allow the ad industry to self-regulate against deceptive advertising? - answerthe National Advertising Review Board Which is the advertising practice of appealing to consumer groups with similar lifestyles, attitudes, values, and behavior patterns? - answ