[Date]
MNM2615 Assignment 1
Semester 2 2024 - DUE
23 August 2024
QUESTIONS WITH COMPLETE ANSWERS
,MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All
questions answered with references.
As marketing consultant, you are required to identify an SME/SMME in
your neighbourhood and base Assignment 01 on that SME/SMME. Visit the
chosen or identified SME/SMME and discuss the following with its
owner/manager: the implications of doing business in Africa; the growth of
the SME/SMME; opportunities presented by BRICS; client demography;
migration; population changes in Africa; African markets; and factors that
affect business in Africa. After the discussion with the owner of the
chosen/identified SME/SMME, you must briefly summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making
, process behind African consumer buying, and marketing implications
relating to growth in mobile and internet access
QUESTION 1
Background and key concepts should not be more than half a page (5
marks for the background and key concepts). (5) Then answer the following
questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions).
(b) Explain how the chosen SME/SMME can infuse the technological
progress in the business (10 marks for the practical application). (15)
QUESTION 3
(a) Discuss the cultural influences on the decision-making process as part
of African consumer buying (5 marks for the theoretical discussion).
MNM2615 Assignment 1
Semester 2 2024 - DUE
23 August 2024
QUESTIONS WITH COMPLETE ANSWERS
,MNM2615 Assignment 1 Semester 2 2024 - DUE 23 August 2024
MNM2615 Assignment 1 Semester 2 2024 | Due 23 August 2024. All
questions answered with references.
As marketing consultant, you are required to identify an SME/SMME in
your neighbourhood and base Assignment 01 on that SME/SMME. Visit the
chosen or identified SME/SMME and discuss the following with its
owner/manager: the implications of doing business in Africa; the growth of
the SME/SMME; opportunities presented by BRICS; client demography;
migration; population changes in Africa; African markets; and factors that
affect business in Africa. After the discussion with the owner of the
chosen/identified SME/SMME, you must briefly summarise of the following:
(a)
Background of the chosen/identified SME/SMME
(b)
Key concepts about technological progress in Africa, the decision-making
, process behind African consumer buying, and marketing implications
relating to growth in mobile and internet access
QUESTION 1
Background and key concepts should not be more than half a page (5
marks for the background and key concepts). (5) Then answer the following
questions:
QUESTION 2
(a) Discuss the technological progress in Africa (5 marks for the theoretical
discussions).
(b) Explain how the chosen SME/SMME can infuse the technological
progress in the business (10 marks for the practical application). (15)
QUESTION 3
(a) Discuss the cultural influences on the decision-making process as part
of African consumer buying (5 marks for the theoretical discussion).
