Ch. 1 Information Systems in Global Business Today
1. Which of the_ following is not one of the_ six strategic business objectives of information
systems?
A. New products and services
B. Improved decision making
C. Competitive advantage
D. Improved employee morale
E. Survival
Ans: D
Dif: Challenging
Information technology
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
2. Verizon's use of a web-based digital dashboard to provide managers with precise real-time
information enabled it to improve which of the_ following?
A. Compliance with regulations
B. Managerial decision making
C. Efficiency in creation of new products
D. Employee morale
E. Intimacy with its suppliers
Ans: B
Dif: Challenging
Information technology
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
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,TEST BANK
3. Which of the_ following may lead to competitive advantage?
1. New products, services, and business models;
2. Charging less for superior products;
3. Responding to customers in real time
A. 1 only
B. 1 and 2
C. 2 and 3
D. 1 and 3
E. 1, 2, and 3
Ans: E
Dif: Challenging
Analytical thinking
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
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,TEST BANK
4. A firm that invests in an information system because it is a necessity of doing business does so
because it is seeking to achieve which of the_ following business objectives?
A. Operational excellence
B. Improved decision making
C. Competitive advantage
D. Customer intimacy
E. Survival
Ans: E
Dif: Moderate
Information technology
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
5. The_ Mandarin Oriental's use of computer systems to keep track of guests' preferences is an
example of which of the_ following?
A. Improved flexibility
B. Improved decision making
C. Improved efficiency
D. Customer intimacy
E. Operational excellence
Ans: D
Dif: Moderate
Information technology
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
6. Competitors were seeking which of the_ following business objectives when they rushed to
provide ATMs after Citibank introduced the_ first ATMs in New York?
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, TEST BANK
A. Improved efficiency
B. Customer and supplier intimacy
C. Survival
D. Competitive advantage
E. Improved decision making
Ans: C
Dif: Moderate
Information technology
LO: 1-1: How are information systems transforming business, and why are they so essential for
running and managing a business today?
4