Module 4 AHIP Complete Solutions

Module 4 AHIP Complete Solutions Targeted Marketing Is it a good idea to focus marketing efforts exclusively on single-family homes, assuming their older residents have higher incomes and are more likely to purchase Medicare Advantage products? Correct answer: No, this could be considered discriminatory activity and a prohibited practice. Client Meetings What should you do when meeting with a client who is turning 65 and wants to decide on a Medicare Advantage plan? Correct answer: You may provide her with the required enrollment materials and take her completed enrollment application. Event Advertising How should you advertise an educational event when working with multiple plans and community organizations? Correct answer: You must ensure that the advertisements indicate it is an educational event, otherwise it will be considered a marketing event. Educational Event Content Can Agent Jennings discuss plan-specific premiums during an event that has been advertised as educational? Correct answer: No, discussing plan-specific premiums is impermissible when an event has been advertised as educational. Door Prizes What types of gifts or prizes are not allowed at a sales event? Correct answer: Gift cards or gift certificates of $15 or less that can be readily converted to cash. Agent Licensing What requirements apply to Agent Armstrong, who markets Medicare Advantage plans with which his agency has contracts? Correct answer: Agent Armstrong needs to be licensed and appointed in every state in which beneficiaries to whom he markets ABC MA plans are located. Scope of Appointment What should you do before discussing Medicare Advantage options with a client? Correct answer: You must have her sign a scope of appointment form, indicating which products she wishes to discuss. You may then proceed with the discussion. Meals What is permitted when marketing Medicare Advantage and Part D plans regarding meals? Correct answer: You may provide light snacks, but a Thanksgiving-style meal would be prohibited, regardless of who provides or pays for the meal. Social Media How can Agent Meadows promote Best Care's Medicare Advantage plan offering comprehensive dental benefits for $15 per month on social media? Correct answer: If permitted under the terms of her contract, Agent Meadows could post a tweet stating that "Best Care offers an array of Medicare Advantage benefit packages. One might be right for you. Call me to find out more!" MA-OEP What advice should you give Miguel Sanchez regarding what he can do during the Medicare Advantage Open Enrollment Period (MA-OEP)? Correct answer: During the MA-OEP, Miguel can have one-on-one meetings with beneficiaries who have requested such meetings.