Certification II Question and answers 100% correct

Certification II Question and answers 100% correct What are the consequences of selecting "Managed by MediaMath"? - correct answer A MM team member will contact your agency sales contact regarding the campaign within three business days. The campaign will not be executed until you have received a notification by MM. What settings lock at a campaign level once a campaign is live or start date passes? - correct answer Start Date, Goal Type, Currency, and Time Zone How do you decide a campaign goal type, merit event, and goal benchmarks? - correct answer - Align T1 campaign type with the scope and business goals of your advertising activity, Only use Goal Based Optimized Campaign. Always nominate AiB up to 20. - Choosing merit event is a direct reflection of what's important to an advertiser. In cases where the client's KPI is another indicator like CTR or VCR, ensure that the goal on the metric achievable by looking at historical data. What supply types are available at the campaign level? Please explain the different use cases. - correct answer PG - A deal that is negotiated directly with the exchanges that allows you to access unique information from exchanges and with the commitment of a fixed number of impressions. - The bidder will buy 100% of the committed impressions. What campaign goal types are available? - correct answer CPC, CPA, CTR, ROI, vCPM, CPM Reach, CPM Spend, Viewablilty, VCR Can you change campaign goal type mid campaign? - correct answer No