HubSpot MKTG 4500 Final Exam Questions with Correct Answers

HubSpot MKTG 4500 Final Exam Questions with Correct Answers T/F: Your content creation framework should stay consistent over time - Correct Answer False, as business goals and content change, so should your process to support them What can you do to make a headline more compelling? - Correct Answer Make a promise to the reader What are the four stages of the Inbound Methodology? - Correct Answer Attract, Convert, Close, and Delight All of the following are content marketing practices EXCEPT: a. Technical SEO b. social media posts c. blogging d. email copy - Correct Answer Technical SEO T/F: Content marketing is a relatively new practice that became popular in the 1950s with the boom of advertising firms. - Correct Answer False T/F: You should post the same message across all of your social channels - Correct Answer False, you should customize the message based on the platform. Fill in blank: ***** ******** helps you group an audience together based on specific criteria from a large list of people - Correct Answer Buyer personas T/F: To make sure you're appropriately communicating the value of your content, you should define as many benefits as possible when promoting it. The more the better. - Correct Answer True When it comes to a long-term content strategy, what is an important buyer persona trait? - Correct Answer Identifiers Fill in the blank: A content compass helps organize monthly initiatives by: a. SMART goals b. sales campaigns c. inbound marketing campaigns - Correct Answer All of the above