MKTG 4500 Final Exam Study Guide Questions with 100% Correct Answers

MKTG 4500 Final Exam Study Guide Questions with 100% Correct Answers Which of the following social media expense do you want to track so you can calculate ROI on your marketing campaigns? Work hours Agency or freelance costs Social media software and services Content development expenses All the above - Correct Answer All of the above True or false: Ephemeral stories are quick bits of content, both video and photo, often with fun filters and "stickers" that disappear after a short period of time (1-24 hours). - Correct Answer True Which network has the longest life for a piece of content? Facebook LinkedIn Snapchat Pinterest - Correct Answer Pinterest True or false? A buyer persona is as important as business objectives when developing a social media strategy. - Correct Answer True Why would you want a service to help you manage and discover influence? To help you discover what hashtags are working the best To determine which channels are the most important To know what type of customer information to regularly monitor To identify individuals who have the biggest following and high social clout - Correct Answer To identify individuals who have the biggest following and high social clout True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. - Correct Answer True What do senior leaders care about when it comes to your social media plan? Choose all that apply. Sentiment Competitive advantage Click-through rates Customer satisfaction Number of social followers - Correct Answer Competitive Advantage & Customer Satisfaction True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - Correct Answer False