Latest Update Already Graded A
concept: Golden Thread - ANSWER>>set of concepts/ideas that articulate UX design
process;
1. UX design is a problem solving discipline
2. UX is a process
3. UX is a research-based discipline
4. Qualitative research is more insightful than quantitative
5. Flow is important to creating a pleasant experience
6. UX is a tool for minimizing risk of wasting time/money and of building poor quality
product
3 types of design that go into high quality products - ANSWER>>- functional design
- aesthetic design
- experience design
Why does experience matter? - ANSWER>>Negative emotions have a multiplier effect;
one negative experience can outweigh many positives
2 responsibilities of an experience designer - ANSWER>>1. product integrity; they
represent the user AND the integrity of the product itself
2. product desirability
3 key ingredients of a successful product - ANSWER>>1. viability (business) - product
has to make or save money for the business
2. feasibility (technology) - product has to be buildable at a viable price
3. desirability (customer) - product has to be solving a problem to make a customer
want to use it
,questions to ask to identify desirability - ANSWER>>1. is there a problem?
2. is our product solving it?
3. is the experience great?
What are the inputs and outputs of UX? - ANSWER>>- Inputs: user testing, interviews,
wireframes, journey maps
- Outputs: money
What are the business benefits of UX? - ANSWER>>- increase revenue, customer
acquisitions, conversions, customer satisfaction, customer retention, sales/sales per
visitor/revenue per sale
- reduce cost, customer turnover, time to market
concept: UX design process - ANSWER>>research -> define -> design -> prototype ->
validate/test
what are the benefits of the design process? - ANSWER>>- vision is clear
- product is visualized in high-fidelity
- process has a natural structure that is easily understandable
- ideas can be iterated cheaply
- 3 success factors (viability, feasibility, desirability) are given equal importance
examples of design pitfalls - ANSWER>>- not carrying out customer research
- designing for yourself
- being technology-led rather than customer-led
concept: danger of features - ANSWER>>- features involve trade-offs --> each new
feature crowds an existing one;
, adds too much complexity and cost (time & money)
possible problems w/ software development - ANSWER>>- focus on features vs. goals
- failure to follow the design process and produce high-fidelity designs
- failure to prioritize
what is the importance of low-fidelity design? - ANSWER>>- reduces ambiguity on
what a product could be like
- gives time and space to validate a design before building
- reduces rick of spending extra money/time, creating low-quality products, and
damaging the brand
definition: edge cases - ANSWER>>use cases that occur less frequently; things that
few people do infrequently
what are the rules for prioritizing? - ANSWER>>NOT ALL USE CASES ARE MADE
EQUAL
- things that most people do most often
- things that some people do somewhat often
- things that few people do infrequently (edge cases)
definition: context - ANSWER>>- the social and physical environment where the
product is being used
concept: Paradox of Specificity - ANSWER>>- by getting more specific about the
goals/behaviors/context of target audience, the product will be more likely to be used
by wider audience
definition: mental model - ANSWER>>idea of how a product works