Exam (elaborations) M Communications39

Technical interviews test your knowledge of marketing. Below is a list of questions candidates have been asked in recent years. Many of these questions are like a verbal quiz about marketing. Others are more like miniature cases based on real situations in marketing. Access V for more indepth marketing interview preparation. Follow the steps below to create your free V account today: • Log into Carey Compass • On the homepage, scroll down until the right-side navigation is visible. • Under the section titled Job Postings, click the link Vault - Career Intelligence. • Once clicked, this link will take you to the webpage where you can create an account. • If you have any questions or issues logging into Carey Compass or Vault - Career Intelligence, then please email the Career Development Office at and we will be glad to assist you. • Why do you want work here? Who are our competitors? • How would you sell our value prop? • How would you go about doing research on a potential customer? • Take out your cell phone and give me your marketing pitch on why I should purchase it. • Tell me what market research you would like to have and how would you use it in developing your marketing campaign. • What is the difference between direct and in-direct marketing? • Why is face to face marketing better than other types of marketing? • Give me an example of a well-marketed product. • Tell me about your favorite campaign. How would you approach a new product that we would offer? What would be the first step you would take? • How will you position the current legacy product considering that the next generation product is beginning to be offered? • Can you tell me how you would manage a new product launch? • What kind of tools do you use for social media management? • How would you improve our SEO rankings? • A SEO technique you’ve used successfully in the past has just been devalued by Google. What do you do next? • What is some of the key information you would want to have before making a recommendation to a client whether or not to move forward with launching a product? • How are you going to make this Company better and more profitable? • Why do you qualify for this position without prior marketing experience? • You’ve been tasked with redesigning the company’s brand strategy from the ground up. Walk me through your process. • Your interviewer place two new products on the table and ask you to analyze them and describe why they fit with the specific brand they were identified with. • Determine the maximum amount that we could afford to pay to have a potential customer reach one of our website. SAMPLE QUESTIONS • The client has done everything you have asked but still is not managing to obtain many customers. Now what? • A customer has just posted a negative review to the company’s Facebook page and you are in charge of responding. How do you handle it? • What do you do to stay up to date with new marketing techniques? • What recently-developed marketing strategy, techniq