HubSpot Full Course "HubSpot
Marketing Software" Exam Questions
and Answers
6 marketing hub features to attract the right audience: - CORRECT ANSWER-1. Blog
2. SEO
3. Ads
4. Social Media
5. Video
6. Live chat
5 marketing hub features to engage and convert leads: - CORRECT ANSWER-1.
Landing pages
2. Forms
3. marketing automation
4. Email marketing
5. Lead management
3 Marketing hub features to delight your customers - CORRECT ANSWER-1. Smart
content
2. Automated emails
3. Conversation inbox
What are the 5 Hubs supported by the HubSpot CRM? - CORRECT ANSWER-1. Sales
Hub
2. CMS Hub
3. Operations Hub
4. Service Hub
5. Marketing Hub
The CRM serves as a single source of ___ between Hubs. This structure eliminates the
need for complicated tool (it was hard to hear this word) ___, and makes ___ on your
overall marketing ___ feel ___. - CORRECT ANSWER-truth, integrations, reporting,
success, seamless
5 example marketing Hub projects: - CORRECT ANSWER-1. An educational eBook
offer
2. A gift raffle for customer survey submissions
3. Automated post-purchase customer reselling
4. A holiday special e-commerce discount
5. An educational webinar static-date event.
,Typical marketing metrics (3 things): - CORRECT ANSWER-1. Driving more monthly
website traffic
2. Increasing the rate of visitors you convert to contacts
3. Nurturing contacts so that they can be handed off to the sales team at a higher rate.
How to set reasonable and accurate goals: (3 things) - CORRECT ANSWER-1. Identify
current performance in your marketing efforts before setting new KPI targets.
2. Determine where you have gaps in your marketing process or content to identify
areas of opportunity
3. Create detailed marketing productivity plans to systematically address your marketing
opportunities.
When auditing your marketing process or content, what are 4 questions to ask yourself?
- CORRECT ANSWER-1. Do you need to convert traffic on your site to known contacts
at a higher rate?
2. Are you converting website visitors, and would like to increase your traffic overall?
3. Are you converting contacts from your website traffic, and need to follow-up with their
engagement in a timely and personalized way?
4. Are there contacts in your database that could purchase from you (or purchase
again) that have not received a reach out in the last 6 months?
1 project to convert traffic to known contacts at a higher rate - CORRECT ANSWER-
Content offer campaign
Q1: What are 3 steps of an example content offer campaign?
Q2: What is a potential intended KPI result for this campaign? - CORRECT ANSWER-
Q1:
1. Produce your downloadable asset in two weeks.
2. Create your promotional blog post, social post, and email content in two weeks.
3. Schedule your promotional content to be spread out over the four weeks following
your launch.
Q2:
200 views of your landing page after a month of promotion with a 25% conversion of
traffic on that page.
1 project to increase traffic overall - CORRECT ANSWER-Optimizing your blog content
Q1: 3 example steps of a project designed to optimize blog content.
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
1. Optimize 100 posts over next month.
2. Republish those posts.
3. Share through social media.
Q2:
, An increase in traffic to those 100 posts after a month of promotion by 5% or more.
1 project to help follow up with engagement in a timely and personalized way: -
CORRECT ANSWER-Automated workflow responses (to existing form submissions)
It's important to tailor your follow-up ___ content to the context of what the visitor ___
___ or ___ through a ___, to create a ___ experience despite your ___ delivery. -
CORRECT ANSWER-email, engaged with, submitted, form, personalized, automated
Q1: An example step of creating automated workflow responses:
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
Create 5 follow-up emails for 10 of your website forms over the next month.
Q2:
Each workflow succeeds in driving 5% of workflow enrollees to take the main action that
your workflow emails promote.
An approach to reach out to existing contacts - CORRECT ANSWER-Re-engagement
campaign (re-engagement qualifying campaign for contacts who need either more
information or more engagement from in order to consider them qualified to speak with
sales)
Q1: An example of a re-engagement campaign (2 steps)
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
1. Launch a limited-time content offer like a webinar
2. Promote the webinar to your existing contacts
Q2:
Have 20% of contacts who view the webinar registration page sign-up, and 50% of
those people attend.
What tool exemplifies the all-in-one approach to reporting on your marketing
performance? - CORRECT ANSWER-Campaign
If your area of opportunity for growth is to improve your website conversion rate, what
would be the best kind of marketing project you could create using Marketing Hub? -
CORRECT ANSWER-A content offer campaign
Inbound Marketing starts with defining your ___ ___. - CORRECT ANSWER-buyer
personas
Marketing Software" Exam Questions
and Answers
6 marketing hub features to attract the right audience: - CORRECT ANSWER-1. Blog
2. SEO
3. Ads
4. Social Media
5. Video
6. Live chat
5 marketing hub features to engage and convert leads: - CORRECT ANSWER-1.
Landing pages
2. Forms
3. marketing automation
4. Email marketing
5. Lead management
3 Marketing hub features to delight your customers - CORRECT ANSWER-1. Smart
content
2. Automated emails
3. Conversation inbox
What are the 5 Hubs supported by the HubSpot CRM? - CORRECT ANSWER-1. Sales
Hub
2. CMS Hub
3. Operations Hub
4. Service Hub
5. Marketing Hub
The CRM serves as a single source of ___ between Hubs. This structure eliminates the
need for complicated tool (it was hard to hear this word) ___, and makes ___ on your
overall marketing ___ feel ___. - CORRECT ANSWER-truth, integrations, reporting,
success, seamless
5 example marketing Hub projects: - CORRECT ANSWER-1. An educational eBook
offer
2. A gift raffle for customer survey submissions
3. Automated post-purchase customer reselling
4. A holiday special e-commerce discount
5. An educational webinar static-date event.
,Typical marketing metrics (3 things): - CORRECT ANSWER-1. Driving more monthly
website traffic
2. Increasing the rate of visitors you convert to contacts
3. Nurturing contacts so that they can be handed off to the sales team at a higher rate.
How to set reasonable and accurate goals: (3 things) - CORRECT ANSWER-1. Identify
current performance in your marketing efforts before setting new KPI targets.
2. Determine where you have gaps in your marketing process or content to identify
areas of opportunity
3. Create detailed marketing productivity plans to systematically address your marketing
opportunities.
When auditing your marketing process or content, what are 4 questions to ask yourself?
- CORRECT ANSWER-1. Do you need to convert traffic on your site to known contacts
at a higher rate?
2. Are you converting website visitors, and would like to increase your traffic overall?
3. Are you converting contacts from your website traffic, and need to follow-up with their
engagement in a timely and personalized way?
4. Are there contacts in your database that could purchase from you (or purchase
again) that have not received a reach out in the last 6 months?
1 project to convert traffic to known contacts at a higher rate - CORRECT ANSWER-
Content offer campaign
Q1: What are 3 steps of an example content offer campaign?
Q2: What is a potential intended KPI result for this campaign? - CORRECT ANSWER-
Q1:
1. Produce your downloadable asset in two weeks.
2. Create your promotional blog post, social post, and email content in two weeks.
3. Schedule your promotional content to be spread out over the four weeks following
your launch.
Q2:
200 views of your landing page after a month of promotion with a 25% conversion of
traffic on that page.
1 project to increase traffic overall - CORRECT ANSWER-Optimizing your blog content
Q1: 3 example steps of a project designed to optimize blog content.
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
1. Optimize 100 posts over next month.
2. Republish those posts.
3. Share through social media.
Q2:
, An increase in traffic to those 100 posts after a month of promotion by 5% or more.
1 project to help follow up with engagement in a timely and personalized way: -
CORRECT ANSWER-Automated workflow responses (to existing form submissions)
It's important to tailor your follow-up ___ content to the context of what the visitor ___
___ or ___ through a ___, to create a ___ experience despite your ___ delivery. -
CORRECT ANSWER-email, engaged with, submitted, form, personalized, automated
Q1: An example step of creating automated workflow responses:
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
Create 5 follow-up emails for 10 of your website forms over the next month.
Q2:
Each workflow succeeds in driving 5% of workflow enrollees to take the main action that
your workflow emails promote.
An approach to reach out to existing contacts - CORRECT ANSWER-Re-engagement
campaign (re-engagement qualifying campaign for contacts who need either more
information or more engagement from in order to consider them qualified to speak with
sales)
Q1: An example of a re-engagement campaign (2 steps)
Q2: What is a potential intended KPI result for this project? - CORRECT ANSWER-Q1:
1. Launch a limited-time content offer like a webinar
2. Promote the webinar to your existing contacts
Q2:
Have 20% of contacts who view the webinar registration page sign-up, and 50% of
those people attend.
What tool exemplifies the all-in-one approach to reporting on your marketing
performance? - CORRECT ANSWER-Campaign
If your area of opportunity for growth is to improve your website conversion rate, what
would be the best kind of marketing project you could create using Marketing Hub? -
CORRECT ANSWER-A content offer campaign
Inbound Marketing starts with defining your ___ ___. - CORRECT ANSWER-buyer
personas
