How do companies use prescriber data?
a. In all of these ways
b. To conduct research
c. to identify individual patients who the physicians should speak with about the product
d. To identify patients who can be added to target mailing list - ANSb. To conduct research
Under PharMA code, which of the following is acceptable?
a. Cash for a meal if the food at an educational event has run out, given that the cash is from
the reps on pocket.
b. Cash for a meal if the food at an educational event has run out, given that the cash is Not
from the rep's own pocket.
c. Modest meals during recreational events at some educational at some educational
information is exchanged
d. Modest meals for staff members attending educational events - ANSd. Modest meals for
staff members attending educational events
Under the AMA Guidelines on Gifts to Physicians from Industry, which gifts are NOT
permitted?
a. Clipboards and pens worth less than $100
b. Drug samples are personal use, given that the physician is retired
c. Gifts that are only given to doctors with high prescribing volumes
d. None of these - ANSc. Gifts that are only given to doctors with high prescribing volumes
Under PharMA code, which of the following actions by sales reps are permitted?
a. Giving attendees cash from their companies so that they can purchase meals after event
has run out
b. Giving attendees from cash from their own work so they can purchase meals after event
food has run out
c. Modest meals during recreational events at which some educational information is
exchanged
d. Providing modest meals to staff members attending educational events - ANSd. Providing
modest meals to staff members attending educational events
The PharMa code on Interactions with Health Care professionals is only voluntary and not
mandatory.
a. True
b. False - ANSa. True