2024 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
Assessment 1
Started on Tuesday, 19 March 2024,
State Finished
Completed on Tuesday, 19 March 2024,
Time taken
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Which ONE of the following options represents a shifting loyal?
Select one:
a.
Anna will consider Sasko bread if the store does not have Albany bread in stock.
b.
Anna will buy only a Samsung cellphone, as she believes it to be the best on the
market.
c.
Anna will buy any chocolate on the market, depending on what she feels like that
day.
d.
Anna will buy Steri Stumpie for a few months before changing to another brand, like
Super M.
Feedback
The answer was incorrect; review page 33, section 2.4.6 of the prescribed book and
page 21, section 2.3 of the study guide. Shifting loyals are customers who shift their
loyalty from one product brand to another. In the example provided, Anna buys Steri
Stumpie for a few months before she shifts her loyalty to another product, such as
Super M. A person who will buy any chocolate on the market is an example of a
switcher. A person who will buy only a Samsung cellphone as they believe it is the
best on the market is an example of a hard-core loyal. A person who will consider a
different brand if the preferred brand is not available in stock, is referred to as a soft-
core loyal.
The answer was incorrect; review page 33, section 2.4.6 of the prescribed book and
page 21, section 2.3 of the study guide. Shifting loyals are customers who shift their
1
, 2024 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
loyalty from one product brand to another. In the example provided, Anna buys Steri
Stumpie for a few months before she shifts her loyalty to another product, such as
Super M. A person who will buy any chocolate on the market is an example of a
switcher. A person who will buy only a Samsung cellphone as they believe it is the
best on the market is an example of a hard-core loyal. A person who will consider a
different brand if the preferred brand is not available in stock, is referred to as a soft-
core loyal.
The correct answer is: Anna will buy Steri Stumpie for a few months before changing
to another brand, like Super M.
Question 2
Within the industrial classification of products, a hydraulic press would BEST be
considered a/an … product.
Select one:
a.
production
b.
capital
c.
operational
d.
component
Feedback
The answer was incorrect; review pages 18-20, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Capital products is the correct answer.
Capital products are the machines needed to produce or manufacture products.
Production products are the inputs to the production or manufacturing process.
Operating products are all the other products that industrial firms need to function.
Component parts form part of production products.
The answer was incorrect; review pages 18-20, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Capital products is the correct answer.
Capital products are the machines needed to produce or manufacture products.
2
Assessment 1
Started on Tuesday, 19 March 2024,
State Finished
Completed on Tuesday, 19 March 2024,
Time taken
Marks 15.00/15.00
Grade 100.00 out of 100.00
Question 1
Which ONE of the following options represents a shifting loyal?
Select one:
a.
Anna will consider Sasko bread if the store does not have Albany bread in stock.
b.
Anna will buy only a Samsung cellphone, as she believes it to be the best on the
market.
c.
Anna will buy any chocolate on the market, depending on what she feels like that
day.
d.
Anna will buy Steri Stumpie for a few months before changing to another brand, like
Super M.
Feedback
The answer was incorrect; review page 33, section 2.4.6 of the prescribed book and
page 21, section 2.3 of the study guide. Shifting loyals are customers who shift their
loyalty from one product brand to another. In the example provided, Anna buys Steri
Stumpie for a few months before she shifts her loyalty to another product, such as
Super M. A person who will buy any chocolate on the market is an example of a
switcher. A person who will buy only a Samsung cellphone as they believe it is the
best on the market is an example of a hard-core loyal. A person who will consider a
different brand if the preferred brand is not available in stock, is referred to as a soft-
core loyal.
The answer was incorrect; review page 33, section 2.4.6 of the prescribed book and
page 21, section 2.3 of the study guide. Shifting loyals are customers who shift their
1
, 2024 – S1 – MNM2614 – ASSESSMENT 1 – Q&A
loyalty from one product brand to another. In the example provided, Anna buys Steri
Stumpie for a few months before she shifts her loyalty to another product, such as
Super M. A person who will buy any chocolate on the market is an example of a
switcher. A person who will buy only a Samsung cellphone as they believe it is the
best on the market is an example of a hard-core loyal. A person who will consider a
different brand if the preferred brand is not available in stock, is referred to as a soft-
core loyal.
The correct answer is: Anna will buy Steri Stumpie for a few months before changing
to another brand, like Super M.
Question 2
Within the industrial classification of products, a hydraulic press would BEST be
considered a/an … product.
Select one:
a.
production
b.
capital
c.
operational
d.
component
Feedback
The answer was incorrect; review pages 18-20, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Capital products is the correct answer.
Capital products are the machines needed to produce or manufacture products.
Production products are the inputs to the production or manufacturing process.
Operating products are all the other products that industrial firms need to function.
Component parts form part of production products.
The answer was incorrect; review pages 18-20, section 1.6.4 of the prescribed book
and page 11, section 1.5.2 of the study guide. Capital products is the correct answer.
Capital products are the machines needed to produce or manufacture products.
2
