2024 – S1 – MNM2613 – ASSESSMENT 1 – Q&A
Assessment 1
Started on Wednesday, 6 March 2024,
State Finished
Completed on Wednesday, 6 March 2024,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 1.
Question 1
Theomei Apparel is a manufacturing company owned by Theodosia Bambo and
based in Mamelodi. The company specialises in producing tailor-fit and bespoke
scrubs for the medical and beauty industries and uses its website to sell these
products. Which type of retailer does this scenario portray?
a.
Intermediary
b.
Non-store
c.
Formal
d.
Corporate
1
, 2024 – S1 – MNM2613 – ASSESSMENT 1 – Q&A
Feedback
Your answer is correct.
The correct answer is non-store, which sells goods outside of conventional stores.
Corporate is incorrect because it includes retailers, chain stores, franchises, etc.
Formal store is incorrect because it uses conventional stores to sell products.
Intermediary is incorrect because it involves using middleman in sales. (Refer to
page 77 in the textbook).
The correct answer is:
Non-store
Question 2
Maxhosa Store sells stylish traditional clothes made up of superior and quality
materials, for which it charges high prices. Which type of differentiation does this
scenario portray?
a.
Differentiation by price
b.
Differentiation by marketing communication
c.
Differentiation by unique characteristics
2
Assessment 1
Started on Wednesday, 6 March 2024,
State Finished
Completed on Wednesday, 6 March 2024,
Time taken
Marks 10.00/10.00
Grade 100.00 out of 100.00
Feedback Well done, you have successfully completed assessment 1.
Question 1
Theomei Apparel is a manufacturing company owned by Theodosia Bambo and
based in Mamelodi. The company specialises in producing tailor-fit and bespoke
scrubs for the medical and beauty industries and uses its website to sell these
products. Which type of retailer does this scenario portray?
a.
Intermediary
b.
Non-store
c.
Formal
d.
Corporate
1
, 2024 – S1 – MNM2613 – ASSESSMENT 1 – Q&A
Feedback
Your answer is correct.
The correct answer is non-store, which sells goods outside of conventional stores.
Corporate is incorrect because it includes retailers, chain stores, franchises, etc.
Formal store is incorrect because it uses conventional stores to sell products.
Intermediary is incorrect because it involves using middleman in sales. (Refer to
page 77 in the textbook).
The correct answer is:
Non-store
Question 2
Maxhosa Store sells stylish traditional clothes made up of superior and quality
materials, for which it charges high prices. Which type of differentiation does this
scenario portray?
a.
Differentiation by price
b.
Differentiation by marketing communication
c.
Differentiation by unique characteristics
2
