QCM ADV Mrkt EXAM WITH CORRECT ANSWERS 2024

1. All the following are accurate descriptions of modern marketing, EXCEPT which one? a. Marketing is the creation of value for customers b. Marketing is managing profitable customer relationships c. Selling and advertising are synonymous with marketing d. Marketing involves satisfying customers' needs e. Marketing is used for profit and not-for-profit organisations C 2. A shampoo manufacturer is considering entering a developing country. During the screening process, it is discovered that purchasing power is very low and many people might not be able to afford their product as it is presently sold in other markets. Which of the following is the best course of action? a. Examine an industrialized market that has not yet been entered by the company. b. Consider that all developing countries with a similar economic situation are not good markets for the company. c. Look at other developing countries and perform the same screening process to see if the market can be profitable without the expense of product modification. d. Re-examine the economic situation of residents in that country and consider if a modified product might turn a reasonable profit. e. None of the above-mentioned actions. d Previous Play Next Rewind 10 seconds Move forward 10 seconds Unmute 0:28 / 0:54 Full screen 6 Ways to Show Appreciation for Your Child's Teacher 3. Message framework design AIDA stands for a. action, intention, design and attention b. action, interest, desire and attention c. agency, intention, design and attention d. attention, interest, desire and action e. attention, intention, desire and advocacy d ____________ is the difference between the prospective customer's evaluation of all the benefits and all the costs of an offering and the perceived alternatives. a. Customer perceived