What does "PII" stand for? - ANS-Personally Identifiable Information
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction
on a per impression basis. - ANS-True
The major difference between a true DSP and an ad network is: - ANS-An ad network
focuses on both the demand side and supply side
As RTB evolves: - ANS-The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -
ANS-Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The
first and most important rule is to: - ANS-Ask questions and set a goal
Cost per mille (CPM) measures: - ANS-The price an advertiser pays per 1,000
impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
ANS-In reference to line items, how many permutations are possible with the letters
"ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them
10 ads, then what is the expected GRP? - ANS-80
The power of choice benefits the: - ANS-Advertiser
DSPs optimize to: - ANS-Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control
over decisioning. - ANS-False
All data is created equal - ANS-False
What is a true DSP? - ANS-A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - ANS-True
, You have the ability to exclude or target audience data in a DMP. - ANS-True
"Audience Guarantee" contracts allow you to do which of the following? - ANS-Use your
first-party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called -
ANS-Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - ANS-CPA
What is another term for RTB? - ANS-The Spot Market
RTB: - ANS-Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. - ANS-False
A discrepancy happens when: - ANS-Buyer and seller report different numbers for
impressions served or conversions made
Viewability is the probability that an ad is going to be seen by a user. If its calculated
that an impression will be viewable 20% of the time, will the bidder likely be willing to
pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the
actual value of the impression): - ANS-True
On average, enabling cross-device attribution and targeting leads to a 20% incremental
lift in conversions. - ANS-True
Data standards make it harder to provide information about the accuracy and
effectiveness of data. - ANS-False
A true demand-side platform (DSP) allows you to build additional technology, adds
value to the strategic process, and participates in the decisioning to help companies
make better buying decisions. - ANS-True
Which of the following should you consider in order to set your campaign up for
success? - ANS-Giving view-through credit
Treating prospecting and retargeting separately
Focusing in on a specific geography (e.g., urban versus rural)
All apply
In RTB, a SellSide Platform (SSP) represents the publisher and also hosts an auction
on a per impression basis. - ANS-True
The major difference between a true DSP and an ad network is: - ANS-An ad network
focuses on both the demand side and supply side
As RTB evolves: - ANS-The epicenter of power moves from the sell side to the buy side
If you are the only one on the marketing plan, your frequency window might be: -
ANS-Not serving as many ads to users since you are not fighting for last-touch credit
To achieve success in digital advertising, you need to know the rules of the game. The
first and most important rule is to: - ANS-Ask questions and set a goal
Cost per mille (CPM) measures: - ANS-The price an advertiser pays per 1,000
impressions
In reference to line items, how many permutations are possible with the letters "ABC"? -
ANS-In reference to line items, how many permutations are possible with the letters
"ABC"?
If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them
10 ads, then what is the expected GRP? - ANS-80
The power of choice benefits the: - ANS-Advertiser
DSPs optimize to: - ANS-Low CPMs
When campaigns are trafficked into the publisher ad server, the buyer has full control
over decisioning. - ANS-False
All data is created equal - ANS-False
What is a true DSP? - ANS-A true DSP allows a buyer to make optimization decisions
Line item-based systems requires you to create a different permutation for every bidding
scenario, which limits the amount of time you can spend on optimizing. - ANS-True
, You have the ability to exclude or target audience data in a DMP. - ANS-True
"Audience Guarantee" contracts allow you to do which of the following? - ANS-Use your
first-party data to forecast a unique deal with an SSP or Publisher via programmatic
The technology we use to see a user's location and target them there is called -
ANS-Geofencing
Which acronym represents the measure of how much it will cost a marketer to acquire a
customer? - ANS-CPA
What is another term for RTB? - ANS-The Spot Market
RTB: - ANS-Prices online inventory via an auction
Recency can only apply to a campaign that targets a retargeting pixel. - ANS-False
A discrepancy happens when: - ANS-Buyer and seller report different numbers for
impressions served or conversions made
Viewability is the probability that an ad is going to be seen by a user. If its calculated
that an impression will be viewable 20% of the time, will the bidder likely be willing to
pay 20% of the base bid? For example, $5 base bid x 20% viewability = $1.00 (the
actual value of the impression): - ANS-True
On average, enabling cross-device attribution and targeting leads to a 20% incremental
lift in conversions. - ANS-True
Data standards make it harder to provide information about the accuracy and
effectiveness of data. - ANS-False
A true demand-side platform (DSP) allows you to build additional technology, adds
value to the strategic process, and participates in the decisioning to help companies
make better buying decisions. - ANS-True
Which of the following should you consider in order to set your campaign up for
success? - ANS-Giving view-through credit
Treating prospecting and retargeting separately
Focusing in on a specific geography (e.g., urban versus rural)
All apply
