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Case

Analyse Middelenmix bedrijf/organisatie 'Patta'

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Pages
21
Grade
6-7
Uploaded on
25-06-2024
Written in
2023/2024

Dit verslag onderzoekt hoe Patta, een streetwear- en sneakermerk gevestigd in Amsterdam, communiceert met zijn publiek. Patta staat bekend om zijn unieke ontwerpen en exclusieve releases, en heeft een grote aanhang binnen de streetwear-cultuur. Door de communicatiestrategieën en -middelen van Patta te analyseren, verkrijgen we inzicht in hoe het merk met zijn doelgroep communiceert en welke doelen het nastreeft met zijn communicatie-inspanningen.

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Institution
Hogeschool Utrecht (HU)
Course
Middelenmix

Content preview

Naam: …
Studentnummer: …
Datum: 9 juni 2024
Communicatie Deeltijd 2024

, Middelenmix

Inhoudsopgave

Inleiding 3
Werkplan 4
Analyse van bedrijf/organisatie 5
Missie 5
Visie 5
Kernwaarden 6
Concurrentieanalyse 6
Communicatiemiddelen en verspreidingskanalen 10
Communicatiemiddelen 10
Verspreidingskanalen 12
Keuze van middelen 12
Samenhang & e ectiviteit 14
Samenhang communicatiemiddelen 14
E ectiviteit communicatiemiddelen 15
Verbeteringsvoorstellen 17
Conclusie 19
Zelfre ectie 20
Bronnenlijst 21




2



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, Middelenmix

Inleiding
Dit verslag onderzoekt hoe Patta, een streetwear- en sneakermerk gevestigd in
Amsterdam, communiceert met zijn publiek.
Patta staat bekend om zijn unieke ontwerpen en exclusieve releases, en heeft een grote
aanhang binnen de streetwear-cultuur. Door de communicatiestrategieën en -middelen
van Patta te analyseren, verkrijgen we inzicht in hoe het merk met zijn doelgroep
communiceert en welke doelen het nastreeft met zijn communicatie-inspanningen.




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Marjolein Visser, Berend Sikkenga Basisboek online marketing
  • december 2011
  • 9789001788728
  • 1

Written for

Institution
Hogeschool Utrecht (HU)
Study
Communicatie
Course
Middelenmix

Document information

Uploaded on
June 25, 2024
Number of pages
21
Written in
2023/2024
Type
CASE
Professor(s)
...
Grade
6-7

Subjects

  • analyse
  • doelgroep
  • concurrentieanalyse
  • verbeteringsvoorstellen
  • communicatiemiddelen
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