CXA Exam Questions With Verified Answers

CXA Exam Questions With Verified Answers Affordance Decomposition - answerThe isolation of the specific functions, meanings, limitations, and challenges that can be provided by a given technology or capability. Application service provider (ASP) - answerA business that provides computer-based services to customers over the internet. This means that all management of the application can be handled by the provider. Aspiration - answerA long term goal that a user hopes to achieve. Barriers - answerChoke points and pressure points that a user experiences. Baseline Criteria - answerCharacteristics that are required for all participants to be used in a research project. Beliefs - answerCognitive content that is held as true. This underlies supporting both drives and blocks. Bizarre Bazaar - answerThis is an information gathering method tuned for Asian users. Instead of direct probing, the dynamics of a normal trading environment is simulated to understand the value that a user sees in the concepts. Blocks - answerCore needs or drives that go against the persuasion objective. Blue Ocean Strategy - answerCreating an uncontested market space and making the competition irrelevant. Brand movement - answerA shift in the customer's perception of a given organization or product. Branding strategy - answerLong term support and strategy for a brand based on the target market, and understanding of its preferences and expectations from the brand. Brokerage - answerA model that involves being the conduit by which vendors reach the end consumer. By taking a percentage of the transaction a strong revenue stream is possible. Business Model - answerA plan that describes the rationale for creating and delivering value to the user in a way that is beneficial for the organization's growth. A business model includes the infrastructure that is required to deliver the product or service, the key value proposition, definition of the target market, the channels, the ecosystem, and the pricing/revenue generation plan. Business positioning - answerDifferentiating your product or service from that of your competitors and determining the market that you want to aim the product and service at. Business Strategy - answerA plan that chalks out the selection and application of the organization's resources to achieve a competitive advantage in the market. CAGR - answerCompound annual growth rate Channel Strategies - answerA plan for sale and distribution of products and services to users that is effective in maximizing the sales and revenue. Choke points - answer"Physical barriers" to performing tasks. Competitive Space Analysis - answerA systematic process for assessing the strengths and weaknesses of current and potential competitors. Crowdsourcing - answerInviting a large group of people to participate in creating new ideas, products and services. Cultural map - answerA visual depiction of important cultural parameters such as cultural dimensions. Cultural probe - answerA method used for the purpose of information gathering for design inspiration. This was first introduced by Bill Gaver from RCA. Culture strain - answerIn spite of culture having a certain orientation, people can behave in a manner that contradicts the dominant orientation. Cultures are not static entities and therfore tehy change and often over a period of time morph into an entity that is different from what it was a generation ago. This is where the gap between what OUGHT TO BE and what IS creates dissonance and hence opportunities for design solutions. Current practices - answerUser's current behaviors, usage of devices, habits and routines. Day in a Life of (DILO) - answerA method for documenting the user's typical and atypical activities during a day. Typically, tasks that the user performs, the environs that the tasks are performed in, the devices that are used and the people that the user interacts with are documented through a DILO. Demographics - answerClassifying people on the basis of characteristics such as age, gender, income, race and education. Design trends - answerThe general direction of form factors, features, functions, color, material and finishes of products and services in the m