Business Research Method Exam #1
Business Research - correct answer-is the application of the scientific method
in searching for the truth about business phenomena. These activities include
defining business opportunities and problems, generating and evaluating
alternative courses of action and monitoring employee and organizational
performance.
The Scientific Method - correct answer-Prior Knowledge/Observation ->
Hypothesis -> Hypothesis Test (Observation of Experiment) -> Conclusion
(New Knowledge)
Statistics - correct answer-is the science of learning from data.
Individuals - correct answer-are the objects described by a set of data.
Individuals may be people, but they may also be animals or things.
Variable - correct answer-is any characteristic of an individual. A variable can
take different values for different individuals.
Research concept and constructs - correct answer-is generalized idea about a
class of objects, attributes, occurrences, or processes that has been given a
name.
Example: inflation, depreciation, customer satisfaction, market share, loyalty.
Proposition - correct answer-Statements concerned with relationships among
concepts.
Example: Treating your employees better is going to make them more loyal.
Hypothesis - correct answer-Formal statement of an unproven proposition that
is empirically testable.
Ex. A website with a blue background will generate more sales than an
otherwise identical website with a red background.
The Scientific Method - correct answer-- Assessment of relevant existing
knowledge of a phenomenon
- Formulation of concepts and propositions
- Statement of hypotheses
- Design of research to test the hypotheses
, - Acquisition of meaningful empirical data
- Analysis and evaluation of data
- Proposal of an explanation of the phenomenon and statement of new
problems raised by the research
observational study - correct answer-observes individuals and measures
variables of interest but does not attempt to influence the responses.
response - correct answer-is a variable that measures an outcome or result of
a study.
experiment - correct answer-deliberately imposes some treatment on
individuals to measure their responses. The purpose is to study whether the
treatment causes a change in the response.
Institutional Review Boards (IRB) - correct answer-The purpose of an
institutional review board (IRB) is not to decide whether a proposed study will
produce valuable information or whether it is statistically sound. The board's
purpose is, in the words of one university's board, "to protect the rights and
welfare of human subjects (including patients) recruited to participate in
research activities."
Informed Consent - correct answer-Subjects must be informed in advance
about the nature of a study and any risk of harm it may bring. Experimenters
must tell subjects the nature and purpose of the study and outline possible
risks. Subjects must then consent, usually in writing.
Sampling - correct answer-The basic idea of sampling is that by selecting
some of the elements in a population, we may draw conclusions about the
entire population.
Why sample? - correct answer-lower cost
greater speed of data collection
What is a good sample? - correct answer-- Accuracy
unbiased
no systematic variance - "the variation in measures due to some known or
unknown influences that cause the sources to lean in one direction more than
the other"
example- home values
Business Research - correct answer-is the application of the scientific method
in searching for the truth about business phenomena. These activities include
defining business opportunities and problems, generating and evaluating
alternative courses of action and monitoring employee and organizational
performance.
The Scientific Method - correct answer-Prior Knowledge/Observation ->
Hypothesis -> Hypothesis Test (Observation of Experiment) -> Conclusion
(New Knowledge)
Statistics - correct answer-is the science of learning from data.
Individuals - correct answer-are the objects described by a set of data.
Individuals may be people, but they may also be animals or things.
Variable - correct answer-is any characteristic of an individual. A variable can
take different values for different individuals.
Research concept and constructs - correct answer-is generalized idea about a
class of objects, attributes, occurrences, or processes that has been given a
name.
Example: inflation, depreciation, customer satisfaction, market share, loyalty.
Proposition - correct answer-Statements concerned with relationships among
concepts.
Example: Treating your employees better is going to make them more loyal.
Hypothesis - correct answer-Formal statement of an unproven proposition that
is empirically testable.
Ex. A website with a blue background will generate more sales than an
otherwise identical website with a red background.
The Scientific Method - correct answer-- Assessment of relevant existing
knowledge of a phenomenon
- Formulation of concepts and propositions
- Statement of hypotheses
- Design of research to test the hypotheses
, - Acquisition of meaningful empirical data
- Analysis and evaluation of data
- Proposal of an explanation of the phenomenon and statement of new
problems raised by the research
observational study - correct answer-observes individuals and measures
variables of interest but does not attempt to influence the responses.
response - correct answer-is a variable that measures an outcome or result of
a study.
experiment - correct answer-deliberately imposes some treatment on
individuals to measure their responses. The purpose is to study whether the
treatment causes a change in the response.
Institutional Review Boards (IRB) - correct answer-The purpose of an
institutional review board (IRB) is not to decide whether a proposed study will
produce valuable information or whether it is statistically sound. The board's
purpose is, in the words of one university's board, "to protect the rights and
welfare of human subjects (including patients) recruited to participate in
research activities."
Informed Consent - correct answer-Subjects must be informed in advance
about the nature of a study and any risk of harm it may bring. Experimenters
must tell subjects the nature and purpose of the study and outline possible
risks. Subjects must then consent, usually in writing.
Sampling - correct answer-The basic idea of sampling is that by selecting
some of the elements in a population, we may draw conclusions about the
entire population.
Why sample? - correct answer-lower cost
greater speed of data collection
What is a good sample? - correct answer-- Accuracy
unbiased
no systematic variance - "the variation in measures due to some known or
unknown influences that cause the sources to lean in one direction more than
the other"
example- home values
