Test Bank in Conjunction with International Marketing,Czinkota,10e

Chapter 1: Global Environmental Drivers




TRUE/FALSE



1. International marketing is unable to retain the basic marketing tenets of value and exchange.


ANS: F PTS: 1 DIF: Easy REF: p. 5

OBJ: LO: 1-1 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



2. It is in the domestic marketing field where one can observe most closely the role of marketing as
a key agent of societal change.


ANS: F PTS: 1 DIF: Easy REF: p. 5

OBJ: LO: 1-1 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



3. Only those who participate in the transactions are exposed to international marketing and subject
to its changing influences.


ANS: F PTS: 1 DIF: Easy REF: p. 7

OBJ: LO: 1-1 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



4. To achieve success in the art of international marketing, it is necessary to be

firmly grounded in its scientific aspects.


ANS: T PTS: 1 DIF: Moderate REF: p. 7

, OBJ: LO: 1-1 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



5. World trade has assumed an importance heretofore unknown to the global community and as a
result, many countries and firms have found it highly desirable to become major participants in
international marketing.


ANS: T PTS: 1 DIF: Moderate REF: p. 7

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



6. International specialization and cross-sourcing have made production much more efficient.


ANS: T PTS: 1 DIF: Easy REF: p. 7

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



7. The network of global linkages that bind us all as a result of world trade were first recognized
during the rebuilding of Europe after WWII.


ANS: F PTS: 1 DIF: Moderate REF: p. 8

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



8. World trade has brought about a global reorientation of corporate processes.


ANS: T PTS: 1 DIF: Easy REF: p. 10

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge

, 9. Due to ongoing global technological innovation in marketing, products are distributed at a higher
cost.


ANS: F PTS: 1 DIF: Moderate REF: p. 10

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



10. Global investment strategies, coupled with production and distribution sharing, increase the
challenge of staying in a leadership position.


ANS: T PTS: 1 DIF: Easy REF: p. 10

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



11. The level of global investment has resulted in a decrease in international debt by governments.


ANS: F PTS: 1 DIF: Moderate REF: p. 10

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



12. Currency flows and exchange rates have a greater effect on trade than government monetary
policies.


ANS: T PTS: 1 DIF: Moderate REF: p. 12

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



13. The level of trade is now determined by exchange rates.

, ANS: T PTS: 1 DIF: Moderate REF: p. 12

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



14. Trade flows outnumber currency flows by 100 to 1.


ANS: F PTS: 1 DIF: Easy REF: p. 12

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



15. Constant rapid technological change and vast advances in communication permit firms and
countries to quickly emulate innovation and counteract carefully designed plans.


ANS: T PTS: 1 DIF: Easy REF: p. 12

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



16. Policymakers restrict the impact of global trade and financial flows by eliminating tariffs and
quotas.


ANS: F PTS: 1 DIF: Easy REF: p. 12

OBJ: LO: 1-2 NAT: BUSPROG: Analytic

STA: DISC: International Perspective KEY: Bloom's: Knowledge



17. Market saturation can be avoided by lengthening or rejuvenating product life cycles in other
countries.


ANS: T PTS: 1 DIF: Easy REF: p. 13

OBJ: LO: 1-3 NAT: BUSPROG: Analytic