Digital Marketing Final Exam-Questions and Answers Graded A+

Digital Marketing Final Exam-Questions and Answers Graded A+ Define Social Media Marketing(SMM) - ANSWER-a form of digital marketing tools, to gain traffic, brand exposure, and interaction with customers through social media. What is the scope of SMM? What can companies use it for? - ANSWER-1.) creation of content/posts for the company's social media pages. (create a customer, increase consumer value and loyalty, improving customer engagement, supplementing SEO efforts) 2.) paid ads on social media platforms (attracting new customers, increasing customer purchases) 3.) brand reputation management -posting content can higher engagement for companies! What are some different social media goals employed by firms? Know with examples. - ANSWER-(these all feed into each other) acquisition -> engagement -> loyalty acquisition: refers to the channels that site visits come through to get to your site, or how your visits are acquired. An example of acquisition channels include: Social is when someone goes to your site from a link on a social media site, such as Facebook or Twitter engagement: simply means clicking on the thing which the marketer wants you to click on. By simply giving attention to something in any form, a relationship has begun to form between the user and the brand. loyalty: Quality, state, or instance of being loyal. A feeling or attitude of devoted attachment and affection. How does SMM help with SEO and to what extent? - ANSWER-SMM helps with OFF SITE SEO (bc not on company's website) -SM activity does affect SEO but the effect is relatively small When should a company post on SM for SEO purposes? - ANSWER-posting for SEO on SM is recommended only when: 1.) the company is already doing everything from on site and off site SEO standpoint for its website 2.) company depends on local search results -posting for SEO on SM: secondary activity -for SEO: primary focus should be earned links POE framework - ANSWER-paid media, owned media, earned media Explain the POE framework. Where does social media fit into this framework? - ANSWER-Paid Media: (good for New) SM ADVERTISING paid search marketing, display Ad, affiliate marketing