ISC 491 Mastery Exam || very Flawless.

Tai Pei Objectives correct answers [ALL AMONG 18-25 years olds by March 31st, 2018] To generate loyalty for Tai Pei Single Serve Entrees in 30% To increase awareness of Tai Pei Single Serve Entrees by 75% To increase audience engagement by 60% To increase trial of Tai Pei Single Serve Entrees by 30% Tai Pei Strategies correct answers Introduce a CSR program Create a personalized direct marketing campaign Launch an influencer campaign Implement in-store activation Create a larger social media presence Utilize content marketing Introduce digital sampling Launch a rewards program Tai Pei Tactics correct answers ThruVu, influencer kits, festival appearances, Millennial Madness, etc. Marketing Objective (definition) correct answers Include business goals The group of goals set by a business when promoting its products or services to potential consumers that should be achieved within a given time frame. Communication Objective (definition) correct answers Desired outcomes resulting from communicating with desired publics (i.e. Goals) Meeting communication objectives leads to attaining marketing goal. 1.Change in behavior 2. Change in attitude (feelings & beliefs) / New or existing 3. Increase awareness Objective (definition) correct answers a goal for a campaign Strategy (definition) correct answers Your planned mode of communication to achieve the objectives. Includes insights, facts, and direction. Channels. Roadmap. Tactic (definition) correct answers The specific actions you take as part of your strategic plan as you work to obtain the communication objective Quantitative Data (definition & methods) correct answers involves information or data in the form of numbers. This allows us to measure or to quantify a whole range of things Survey