IMC 587 TEST 2 WITH QUESTIONS AND
ANSWERS
Which is considered to be the top activation outlet for sponsors?
a. Social Media
b. Sportscasts
c. Commercials
d. Podcasts - ANSWER Social Media
Which of the following is NOT a type of promotion mentioned in
Chapter 10?
a. Advertising
b. Publicity
c. Commercial
d. Personal Selling - ANSWER Commercial
What type of media relations is initiated by the organization rather
than some external entity?
a. Reactive
b. Proactive
c. Interactive
d. Public Relations - ANSWER Interactive
What is the type of Promotion that consists of any form of exposure in
the media not paid for by the beneficiary or within the beneficiary's
control or influence?
a. Personal Selling
, b. Advertising
c. Publicity
d. Sales Promotion - ANSWER Publicity
What is the ability to create awareness, communicate information of
the attributes and benefits of as well as develop or even change an
image?
a. Marketing
b. Promotion
c. Advertising
d. Signage - ANSWER Advertising
What does Public Relation publicity plans and strategies design to
alter reinforce?
a. Consumer perceptions and attitudes
b. Levels of Awareness
c. Payment of promotional messages (ex: in newspapers or TV ads)
d. A) and B) - ANSWER A and B
Which is NOT an element of promotion and communication?
a. Advertising
b. Publicity
c. Positioning
d. Popularity
e. Sales Promotion - ANSWER Popularity
What is an ethical sponsor for a sports organization?
a. Commercial gambling providers
ANSWERS
Which is considered to be the top activation outlet for sponsors?
a. Social Media
b. Sportscasts
c. Commercials
d. Podcasts - ANSWER Social Media
Which of the following is NOT a type of promotion mentioned in
Chapter 10?
a. Advertising
b. Publicity
c. Commercial
d. Personal Selling - ANSWER Commercial
What type of media relations is initiated by the organization rather
than some external entity?
a. Reactive
b. Proactive
c. Interactive
d. Public Relations - ANSWER Interactive
What is the type of Promotion that consists of any form of exposure in
the media not paid for by the beneficiary or within the beneficiary's
control or influence?
a. Personal Selling
, b. Advertising
c. Publicity
d. Sales Promotion - ANSWER Publicity
What is the ability to create awareness, communicate information of
the attributes and benefits of as well as develop or even change an
image?
a. Marketing
b. Promotion
c. Advertising
d. Signage - ANSWER Advertising
What does Public Relation publicity plans and strategies design to
alter reinforce?
a. Consumer perceptions and attitudes
b. Levels of Awareness
c. Payment of promotional messages (ex: in newspapers or TV ads)
d. A) and B) - ANSWER A and B
Which is NOT an element of promotion and communication?
a. Advertising
b. Publicity
c. Positioning
d. Popularity
e. Sales Promotion - ANSWER Popularity
What is an ethical sponsor for a sports organization?
a. Commercial gambling providers
