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APR 241 Liberty University -APR 241: Creative Strategy and Process/Ch. 8 *LECTURE* fully solved rated A+

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APR 241: Creative Strategy and Process/Ch. 8 *LECTURE*In most ad agencies, the people who first conceptualize the symbols, words, and images are the members of the _____________ team. creative copywriter develops the verbal message, the copy (words) within the ad. art director responsible for the nonverbal aspect of the message, the design, which determines the look and feel of the ad. Together, both the ___________ and ____________ work under the supervision of a creative director.

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