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Data Management and Wrangling

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Chapter 2 on Data Management and Wrangling provides a comprehensive overview of essential concepts and processes crucial in handling data for effective business analytics. Here's a detailed summary: **Data Wrangling and Data Management:** Data wrangling encompasses the process of retrieving, cleansing, integrating, transforming, and enriching data. Its objectives include improving data quality, reducing the effort needed for analytics, and revealing meaningful insights. Effective data management involves acquiring, organizing, storing, manipulating, and distributing data within an organization. **Database Fundamentals:** A database is a structured collection of data designed for efficient retrieval, management, and distribution. Relational databases utilize tables with rows (records or tuples) and columns (fields or attributes). Each column represents a characteristic, and each row represents a record related to an object, event, or person. **Entity-Relationship Diagram (ERD):** ERD is used for data modeling, depicting entities (generalized categories like persons or events), instances (single occurrences of entities), and relationships between entities. Relationships can be one-to-one (1:1), one-to-many (1:M), or many-to-many (M:N), each represented with primary keys (PK) and foreign keys (FK) to ensure data integrity. **Composite Primary Key:** In cases where a single attribute cannot uniquely identify each record, a composite primary key, consisting of multiple attributes, is used. For instance, in an order system, combining Order_ID and Product_ID may form a composite primary key. **Data Retrieval with SQL:** Structured Query Language (SQL) is fundamental for querying relational databases. It uses SELECT to specify attributes, FROM to specify tables, and WHERE for selection criteria, allowing users to retrieve specific data efficiently. Query by Example (QBE) provides a visual interface for constructing SQL queries. **Data Warehouse and Data Mart:** A data warehouse is a centralized repository that integrates data from various organizational areas to support decision-making. It employs ETL (Extract, Transform, Load) processes to maintain a historical and comprehensive view of the organization. Data marts are smaller-scale warehouses focusing on specific subjects or areas. **Star Schema:** In data warehousing, the star schema is a specialized model comprising a central fact table surrounded by dimension tables. Dimension tables describe business dimensions like customers or products, while the fact table contains quantitative facts about business operations. This schema allows data to be easily analyzed by different dimensions (e.g., customer, product, time). Overall, these concepts and processes are critical for organizations aiming to leverage data effectively for strategic decision-making and business performance improvement. Understanding data management, modeling, and retrieval techniques equips businesses with the necessary tools to extract valuable insights from their data assets.

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Chapter 2 Data Management and Wrangling
21. Data Management
Data wrangling – the process of retrieving, cleansing, integrating, transforming, and enriching data to support subsequent data analysis
oObjectives
Improve data quality
Reducing the time and effort required to perform analytics
Helping reveal the true intelligence in the data
oThe inability to clean and organize big data is one of the primary barriers preventing organizations from taking full advantage of business analytics Data management – the process that an organization uses to acquire, organize, store, manipulate, and distribute data Database- a collection of data logically organized to enable easy retrieval, management, and distribution of data Relational database- one or more logically related data files, often called tables or relations oT wo-dimensional grid with rows (records or tuples) and columns (fields or attributes)
oColumns (Ex. Sex of a customer, price of a product) contain a characteristic of a physical object (product or places), event (business transactions), or person (customer, students)
oRecord- a collection of related columns, which represent an object, event, or person Database management system (DBMS) – a software application for defining, manipulating, and managing data in databases
Data Modeling: The Entity-Relationship Diagram
Data Modeling- the process of defining the structure of a database Entity-Relationship Diagram (ERD)- a graphical representation used to model the structure of the data Entity- a generalized category to represent persons, places, things, or events about which we want to store data in a database table
Instance- a single occurrence of an entity oIn most instances, represented as a record in a database table
Relationship- represents certain business facts or rules oOne-to-one (1:1)
Less common than the other two Ex. Describes a situation where each department can have only one manager, and each manager can only manage one department

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Sanjiv Jaggia, Alison Kelly, Kevin Lertwachara, Leida Chen ISE Business Analytics
Publisher: 2022 ISBN: 9781265087685 Edition: Unknown

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Uploaded on
May 27, 2024
Number of pages
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Written in
2023/2024
Type
Class notes
Professor(s)
Professor blair
Contains
Module 2
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