CourseCareers Terminology Questions & Correct Answers/ Graded A+

account : Contains all the records of customer interactions included contact information, preferred services, and transactions with your business When is an account created : First time a customer buys from your business AE (Account Executive)/Closer : In charge of closing deals by converting qualified leads into paying customers AM (Account Manager)/Farmer : In charge of managing and up selling existing clients and accounts ARR (annual recurring revenue) : Amount of money a customer pays you every year on a subscription model 2 ACV (annual contract value) : Average annualized revenue per customer contract account-based selling : Strategy where the entire company coordinates to purse high value accounts (ex: sales and marketing department) BDR : Sales specialist focused on finding new prospects, establishing foundational relationships, and updating sales pipeline with new leads B2B : Selling business to business B2C : Selling business to consumer business unit 3 : Group of people representing a specific department or product within a company such as accounting or manufacturing Buyer Persona : representation of your ideal customer for your business; created based on market research and data from existing customers