Samenvatting International marketing strategies
Week 1.1 introduction to international marketing
Learning objectives
- Explain why international marketing can help you grow your business
- Discuss the differences between developed and less developed markets
- Understand the criteria required to evaluate a company’s international marketing strategy
- Appreciate the key steps in the international marketing planning process
- Explain the differences between the mission and vision statement
What is marketing?
Management process responsible for identifying, anticipating and statisfying customer requirements
profitably. This involves:
- Focusing on the needs and wants of customers
- Identifying the best method of satisfying those needs and wants
- Orienting the company towards the process of providing that satisfaction
- Meeting organizational objectives
What is international Marketing?
Differences in:
- Culture - Economies
- Markets - Finance
- Data - Stakeholders
- Politics - Business
- Governments - Control
The strategic marketing planning process (Check powerpoint en filmpje)
Week 1.1 introduction to international marketing
Learning objectives
- Explain why international marketing can help you grow your business
- Discuss the differences between developed and less developed markets
- Understand the criteria required to evaluate a company’s international marketing strategy
- Appreciate the key steps in the international marketing planning process
- Explain the differences between the mission and vision statement
What is marketing?
Management process responsible for identifying, anticipating and statisfying customer requirements
profitably. This involves:
- Focusing on the needs and wants of customers
- Identifying the best method of satisfying those needs and wants
- Orienting the company towards the process of providing that satisfaction
- Meeting organizational objectives
What is international Marketing?
Differences in:
- Culture - Economies
- Markets - Finance
- Data - Stakeholders
- Politics - Business
- Governments - Control
The strategic marketing planning process (Check powerpoint en filmpje)
