1. MARKET RESEARCH
marketing myopia near-sighted view on selling products, rather than seeing the
bigger picture of what consumers really want
to launch (a product) (een product) lanceren
to branch out uitbreiden, vertakken
market research marktonderzoek
customer satisfaction klanttevredenheid
(online) surveys (online) enquêtes
focus groups focusgroepen = kleine groepen
in-depth interviews diepgaande interviews
primary research collecting data
secundary research = desk research reuse data for multiple research
target audience doelgroep
scanning = looking for specific information
<-> skimming = fast overview, looking for key words about the subject
modification a small change made in a design, plan or system = aanpassing
brand a product made by a particular company with a name or design = merk
participant someone who takes part in an activity = deelnemer
to arrange to organize or make plans for a meeting, party or trip = regelen
to facilitate to make it easier for a process or activity to happen = vergemakkelijken
reliability the quality of being able to be depended on or trusted = betrouwbaarheid
cost-effective good value for the amount of money paid = kosteneffectief
collocations = woordcombinaties
opinion on
useful for
interested in
range of
in contrast to
grafiek beschrijven
to drop / to decrease / to decline dalen
to be similar to gelijkaardig zijn aan
an increase / a rise een stijging
the line represents de lijn vertegenwoordigt
a fluctuation een schommeling
to be apparent / to be visible zichtbaar zijn
slightly lichtjes, een beetje
to shot up omhoog schieten
to reach bereiken
to take a hit to be badly effected in some way = een klap incasseren
equality situation in which people have the same rights = gelijkheid
to restore to make something return to its former state = herstellen
to be complacent about to be pleased with a situation you have achieved = zelfgenoegzaam zijn over
due to because of something = als gevolg van
drop in sales a sudden reduction in the amount = omzetdaling
to backfire to have the opposite effect to the one you intended = terugslag
1
, 2. SUSTAINABILITY
wordcloud
climate change klimaatverandering
global warming/ heating opwarming van de aarde
deforestation ontbossing
pollution vervuiling
fossil fuels fossiele brandstoffen
carbon emissions koolstof uitstoot
extreme weather extreme weer
floods overstromingen
hurricanes orkanen
forest fires bosbranden
drought droogt
renewable energy hernieuwbare energie
wind energy windenergie
solar panels zonnepanelen
solar power zonne-ernergie
geothermal aardwarmte
ecology ecologie
recycling recyclage
green environment groene omgeving
eco-friendly milieuvriendelijk
finite resources eindige hulpbronnen/grondstoffen
circular economy circulaire economy
net zero uitstoot en verwijdering van gassen is in evenwicht
greenhouse effect broeikaseffect
green transition groene transitie
carbon neutral koolstofneutraal
global risks
1) failure to mitigate climate change klimaatverandering niet onder controle hebben
2) failure to climate change adaption mislukte aanpassing aan klimaatverandering
3) natural disasters and extreme weather events natuurrampen en extreme weersomstandigheden
4) biodiversity loss and ecosystem collapse biodiversiteitsverlies en instorting van ecosysteem
5) natural resource crises natuurlijke hulpbronnen crisis
6) large-scale environmental damage incidents grootschalige milieuschade
7) cost-of-living crises kosten van levensonderhoud crisis
8) large-scale involuntary migration grootschalige onvrijwillige migratie
9) erosion of social cohesion and societal verlies van sociale samenhang en maatschappelijke
polarization polarisatie
10) widespread cybercrime and cyber insecurity grootschalige cybercriminaliteit en cyberonveiligheid
11) geoeconomic confrontation geo-economische confrontatie
CSR = corporate social responsibility MVO = maatschappelijk verantwoord ondernemen
imminent risk dreigend gevaar
to guage meten
mitigation beperking, vermindering
adapting aanpassen
2
marketing myopia near-sighted view on selling products, rather than seeing the
bigger picture of what consumers really want
to launch (a product) (een product) lanceren
to branch out uitbreiden, vertakken
market research marktonderzoek
customer satisfaction klanttevredenheid
(online) surveys (online) enquêtes
focus groups focusgroepen = kleine groepen
in-depth interviews diepgaande interviews
primary research collecting data
secundary research = desk research reuse data for multiple research
target audience doelgroep
scanning = looking for specific information
<-> skimming = fast overview, looking for key words about the subject
modification a small change made in a design, plan or system = aanpassing
brand a product made by a particular company with a name or design = merk
participant someone who takes part in an activity = deelnemer
to arrange to organize or make plans for a meeting, party or trip = regelen
to facilitate to make it easier for a process or activity to happen = vergemakkelijken
reliability the quality of being able to be depended on or trusted = betrouwbaarheid
cost-effective good value for the amount of money paid = kosteneffectief
collocations = woordcombinaties
opinion on
useful for
interested in
range of
in contrast to
grafiek beschrijven
to drop / to decrease / to decline dalen
to be similar to gelijkaardig zijn aan
an increase / a rise een stijging
the line represents de lijn vertegenwoordigt
a fluctuation een schommeling
to be apparent / to be visible zichtbaar zijn
slightly lichtjes, een beetje
to shot up omhoog schieten
to reach bereiken
to take a hit to be badly effected in some way = een klap incasseren
equality situation in which people have the same rights = gelijkheid
to restore to make something return to its former state = herstellen
to be complacent about to be pleased with a situation you have achieved = zelfgenoegzaam zijn over
due to because of something = als gevolg van
drop in sales a sudden reduction in the amount = omzetdaling
to backfire to have the opposite effect to the one you intended = terugslag
1
, 2. SUSTAINABILITY
wordcloud
climate change klimaatverandering
global warming/ heating opwarming van de aarde
deforestation ontbossing
pollution vervuiling
fossil fuels fossiele brandstoffen
carbon emissions koolstof uitstoot
extreme weather extreme weer
floods overstromingen
hurricanes orkanen
forest fires bosbranden
drought droogt
renewable energy hernieuwbare energie
wind energy windenergie
solar panels zonnepanelen
solar power zonne-ernergie
geothermal aardwarmte
ecology ecologie
recycling recyclage
green environment groene omgeving
eco-friendly milieuvriendelijk
finite resources eindige hulpbronnen/grondstoffen
circular economy circulaire economy
net zero uitstoot en verwijdering van gassen is in evenwicht
greenhouse effect broeikaseffect
green transition groene transitie
carbon neutral koolstofneutraal
global risks
1) failure to mitigate climate change klimaatverandering niet onder controle hebben
2) failure to climate change adaption mislukte aanpassing aan klimaatverandering
3) natural disasters and extreme weather events natuurrampen en extreme weersomstandigheden
4) biodiversity loss and ecosystem collapse biodiversiteitsverlies en instorting van ecosysteem
5) natural resource crises natuurlijke hulpbronnen crisis
6) large-scale environmental damage incidents grootschalige milieuschade
7) cost-of-living crises kosten van levensonderhoud crisis
8) large-scale involuntary migration grootschalige onvrijwillige migratie
9) erosion of social cohesion and societal verlies van sociale samenhang en maatschappelijke
polarization polarisatie
10) widespread cybercrime and cyber insecurity grootschalige cybercriminaliteit en cyberonveiligheid
11) geoeconomic confrontation geo-economische confrontatie
CSR = corporate social responsibility MVO = maatschappelijk verantwoord ondernemen
imminent risk dreigend gevaar
to guage meten
mitigation beperking, vermindering
adapting aanpassen
2
