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Week 1 Mass Media Development and Literacy Assignment Options

Select and complete one of the following assignment options to explain the formative influence of mass media on American culture. Option A Write a 350- to 700-word summary in which you answer the following questions: What were the major developments in the evolution of mass media during the last century? How did each development influence American culture? What is meant by the term media convergence, and how has it affected everyday life? Submit your assignment to the Assignment Files tab. Option B Choose three cultural products you have viewed, read, or otherwise interacted that are examples of distinct forms of mass media. Write a 350- to 700-word summary that describes your three selected cultural products. Include a discussion of the following questions: In what ways did your examples shape, change, or reinforce your own cultural values? In what ways do you think they shape, change, or reinforce the cultural values of our society, in general? What is media literacy and why is it important? Submit your assignment to the Assignment Files tab. Materials Introduction to Mass Communication, Ch. 1 Week 1 Electronic Reserve Readings What is Media Literacy? TEDTalks: My Road Trip through the Whitest Towns in America Copyright ©201

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