CCI 150 Exam 1 questions with complete solutions

CCI 150 Exam 1 questions with complete solutions Four schools in the college of communications - correct answer 1. Advertising 2. Communication Studies 3. Journalism and Electronic Media (JEM) 4. Public Relations What are the areas of specialization in Journalism? - correct answer Newspaper, Magazine, Newsletter, Internet, TV, Cable and Satellite Do graduates of the 4 schools in college of comm. get good jobs? - correct answer YES! Who owns most major media? - correct answer Mostly businesses (vertically integrated businesses) What are the major ways media make money (4)? - correct answer 1. ADVERTISING (big, pays the bills for most media 2. SUBSCRIPTION/CIRCULATION REVENUE (what audience pays) 3. AUDIENCE DONATIONS(non-profit) -- pbs/npr 4. PRIVATE SUPPORT (business sponsor) What does the phrase "The media are pervasive" mean? - correct answer Any experience that uses sensors and mobile/wireless networks to bring you content thats sensitive to you -- which could be where you are, how you feel, or who you are with What are the primary types of mass media? (P.E.C) - correct answer 1. PRINT (books, magazines, newspaper) -- defined my binding, regularity, and timeliness 2. ELECTRONIC (radio, tv, internet) -- 20th century development that reached where you were 3. CHEMICAL (film, movies) -- movies to digital quickly, used more as an art form now