Trade Desk Programmatic Principles Quiz Correctly Answered

Which of the following questions should you ask when leveraging data? -How was the data collected? -What action was taken to qualify? -How often is the data refreshed? -Who supplied the data? -All apply - all apply Which of the following metrics is most important when it comes to quality versus scale in data? 3x 1x 6x None apply - 3x True or False: Comscore and Rentrak is a competitive measurement tool to Nielsen. - True True or False: The broader your demographic targeting, the lower your OTP goal should be - False True or False: Cost per point = total cost / total gross rating points (grps). - true If a CPG advertiser is trying to reach 8% of women aged 25-54 and plans to show them 10 ads, then what is the expected GRP? - 80 True or False: The digital media industry needs to develop a new gold standard because it needs to do a better job of building trust. - true True or False: Being directionally correct across nearly all of the Internet is better than being 100% accurate on a small segment of the Internet. - True True or False: Since mobile in-app environments do not use cookies, cross device becomes even more important as mobile continues to grow. - True True or False: On average, enabling cross-device attribution and targeting leads to a 20% incremental lift in conversions. - True Why is it important to use probabilistic data with your deterministic datasets? It's not important To achieve scale - To achieve scale How many connected devices does the average user own? 5 2 3 - 3