John Forde MSU Test 2 Public Relations Exam Guide Practice Questions.

John Forde MSU Test 2 Public Relations Exam Guide Practice Questions. Ivy Lee - correct answer considered the father of PR, because he created the declaration of principles and openness. worked for rockefellar. had a news paper background. had some indirect ties w nazis. John D Rockefeller - correct answer Edward bernays (eras) - correct answer public be dammed (prior to 1900) public be informed () mutual understanding () mutual adjustment (1969-now) Aurthor page - correct answer major pioneer with att. principles are very important and still used today by ethical corporate communicators. theodore vail - correct answer worked with att to -develop institutional ads -incorporate honesty and truth in business -initiate ombudsman (one who hears complaints and acts upon them) william rainey harper - correct answer father of community colleges and started using PR for his university of chicago. Edward Bernays - correct answer created first PR textbook in 1923. first PR professor at NYU. credited w popularizing "public relations" term and "counselor" John Hill - correct answer Hill and Knowlton was started in 1920's. Hill got into some trouble because he represented tobacco interest.