SEO Hubspot Exam Questions With 100%
Verified Answers
What is SEO?
SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality
of traffic to a website through organic search engine results.
Googles cares about E-A-T
E-A-T stands for expertise authoritativeness, and trustworthiness.
SEO is ongoing and cumulative
There is no silver bullet or quick-fix
How do search engines rank your content?
-have a clear understanding of how Google finds, analyzes and ranks your content.
How does your content rank in search
-Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the
topics you want to be known for.
-Build authority (ranking) by getting lots of high-quality links to your website.
-discovery, relevance and authority. Those are the three stages on how search engines work.
Discovery stage
Search engine bots discover your content by crawling it.
Relevance stage
Search engine bots decide how relevant your content is by indexing it(based on signals like keywords)
Authority stage
Search engine bots rank your content in search results based on your site's SEO authority.
-build credibility by backlinks and other factors.
-Authority directly impacts ranking strength
There are three steps Google uses to find, analyze, and rank content
step 1: Crawling/Discovery (Find the books)
Step 2: Indexing/Relevance (Categorize the books)
Step 3: Ranking/authority (Decide which books to feature)
How do you determine authoritative
-in the case of books, you can look for credible authors.
-The content is talked about often
-The content is referred to often
-The content is cited in other works (similar to getting backlinks)
Discovery, relevance, and authority are dependent on one another
-If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is.
-If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.
,How to create an SEO strategy
In psychology, there is a concept called Maslow's Hierarchy of needs.
SEO hierarchy of needs
Highest:
Snippet/schema markup
Title,URL, and description
Share-worthy content
Great user experience
Keyword optimized
Compelling content
crawl accessibility
Lowest:
Your SEO strategy will depend on several factors:
-How established is your business online
-What resources do you have to dedicate to SEO
-What industry are you in?
What are your goals for your website
-do you want to increase organic traffic
-Do you want to increase the number of leads from your website?
-Do your want to design a mobile-optimized website?
-Do you want to ensure your website is accessible for those with disabilities?
Important GOAL for SEO: Smart GOAlS
Smart goals are specific, measurable, achievable, realistic, and time-bound
-Goals should be clear and tied to business objectives.
What are KPI's
Key performance indicators (KPIs) are critical indicators of progress toward an intended result.
Important indicators to consider include:
-Organic traffic
-Keyword ranking
-conversion rate
-bounce rate
-page load times
-backlinks built
You should pick three to five things to work on for a set period of time
-for example, if your overall goal is to increase organic traffic to your website. Your strategies may
include creating a series of blog posts for a set of target keywords, increasing site speeds by
optimizing your images or getting featured as a guest blogger on an authoritative website in your
industry.
, It's okay to not do something if it's not important for your users
Focus on the user - don't focus on "doing SEO" and checking boxes off for the sake of it.
How to measure authority in the first place?
Measuring authority comes down to link volume and quality. Links are key indicators of a website's
SEO authority.
What is a backlink profile
A list of all the sites currently linking to your site (including how they're linking to it and which pages
they're linking to)
A backlink profile measures:
-The number of inbound links to your website
-The number of unique domains that link to your websites
-The quality of those links.
Here are tools to help analyze your backlink profile
-majestic
-ahrefs
-SEMrush
-MOZ
Free version of MOZ has a tool called Open Site explorer which will give you a score out of 100 on
your website overall authority and tell you the number of unique websites linking to your pages and
the total number of webpages linking to your website.
Measuring your website's authority will help you improve your rank in search.
On page SEO: Heading Tags
An HTML element that provides hierarchical structure to a web page.
Use heading to add structure to your content.
Describe what each section is about so that visitors could find what they're looking for.
Best practices for page headings
Your page title should have H1 tag
Subsequent headings on the page should have an H2 or H3 tag, and so on.
Use your primary knowledge in your paste title.
On Page SEO: Title Tags
An HTML element that specifies the title of a web page (also known as the "SEO title")
Verified Answers
What is SEO?
SEO, which stands for search engine optimization, is the practice of increasing the quantity and quality
of traffic to a website through organic search engine results.
Googles cares about E-A-T
E-A-T stands for expertise authoritativeness, and trustworthiness.
SEO is ongoing and cumulative
There is no silver bullet or quick-fix
How do search engines rank your content?
-have a clear understanding of how Google finds, analyzes and ranks your content.
How does your content rank in search
-Build discovery (crawling) and relevance (indexing) by creating lots of high-quality content on the
topics you want to be known for.
-Build authority (ranking) by getting lots of high-quality links to your website.
-discovery, relevance and authority. Those are the three stages on how search engines work.
Discovery stage
Search engine bots discover your content by crawling it.
Relevance stage
Search engine bots decide how relevant your content is by indexing it(based on signals like keywords)
Authority stage
Search engine bots rank your content in search results based on your site's SEO authority.
-build credibility by backlinks and other factors.
-Authority directly impacts ranking strength
There are three steps Google uses to find, analyze, and rank content
step 1: Crawling/Discovery (Find the books)
Step 2: Indexing/Relevance (Categorize the books)
Step 3: Ranking/authority (Decide which books to feature)
How do you determine authoritative
-in the case of books, you can look for credible authors.
-The content is talked about often
-The content is referred to often
-The content is cited in other works (similar to getting backlinks)
Discovery, relevance, and authority are dependent on one another
-If your content isn't relevant, then it has little chance of ranking, no matter how authoritative it is.
-If your website isn't authoritative, then it has little chance of ranking, no matter how relevant it is.
,How to create an SEO strategy
In psychology, there is a concept called Maslow's Hierarchy of needs.
SEO hierarchy of needs
Highest:
Snippet/schema markup
Title,URL, and description
Share-worthy content
Great user experience
Keyword optimized
Compelling content
crawl accessibility
Lowest:
Your SEO strategy will depend on several factors:
-How established is your business online
-What resources do you have to dedicate to SEO
-What industry are you in?
What are your goals for your website
-do you want to increase organic traffic
-Do you want to increase the number of leads from your website?
-Do your want to design a mobile-optimized website?
-Do you want to ensure your website is accessible for those with disabilities?
Important GOAL for SEO: Smart GOAlS
Smart goals are specific, measurable, achievable, realistic, and time-bound
-Goals should be clear and tied to business objectives.
What are KPI's
Key performance indicators (KPIs) are critical indicators of progress toward an intended result.
Important indicators to consider include:
-Organic traffic
-Keyword ranking
-conversion rate
-bounce rate
-page load times
-backlinks built
You should pick three to five things to work on for a set period of time
-for example, if your overall goal is to increase organic traffic to your website. Your strategies may
include creating a series of blog posts for a set of target keywords, increasing site speeds by
optimizing your images or getting featured as a guest blogger on an authoritative website in your
industry.
, It's okay to not do something if it's not important for your users
Focus on the user - don't focus on "doing SEO" and checking boxes off for the sake of it.
How to measure authority in the first place?
Measuring authority comes down to link volume and quality. Links are key indicators of a website's
SEO authority.
What is a backlink profile
A list of all the sites currently linking to your site (including how they're linking to it and which pages
they're linking to)
A backlink profile measures:
-The number of inbound links to your website
-The number of unique domains that link to your websites
-The quality of those links.
Here are tools to help analyze your backlink profile
-majestic
-ahrefs
-SEMrush
-MOZ
Free version of MOZ has a tool called Open Site explorer which will give you a score out of 100 on
your website overall authority and tell you the number of unique websites linking to your pages and
the total number of webpages linking to your website.
Measuring your website's authority will help you improve your rank in search.
On page SEO: Heading Tags
An HTML element that provides hierarchical structure to a web page.
Use heading to add structure to your content.
Describe what each section is about so that visitors could find what they're looking for.
Best practices for page headings
Your page title should have H1 tag
Subsequent headings on the page should have an H2 or H3 tag, and so on.
Use your primary knowledge in your paste title.
On Page SEO: Title Tags
An HTML element that specifies the title of a web page (also known as the "SEO title")
