CCI 150 Gary Exam #2 Latest Questions With Passed Solutions!!

because we have Scoop, the only student produced magazine - Answer-Now is a good time to be at UT if your'e interested in magazines demassification. There is a magazine for everyone. - Answer-why are targeted ( specialized) magazines more successful? what event shaped the industry? - Answer-the postal regulations bc they decided to make mailing magazines cheap in the 1940s. What are the major categories of magazines - Answer-1. consumer- anything you can buy ( people, etc. ) 2. Men- all ages ( Boy Scouts mag, etc.) 3. Women- all ages ( Seventeen, Vouge, etc. ) 4. Home & Garden/"shelter books"- (Southern Living). 5. News- Time magazine, etc. 6. Niche- mag. for any interest ( aquariums, dogs, boats, etc. ) 7. Trade- business magazines, non-consumer. The 4 highest magazines in circulation: - Answer-AARP Magazine, AAPR bulletin, Costco Connection, and Better Homes & Gardens sunday supplement - Answer-a magazine publication that come inside your sunday paper. They do NOT rank high in circulation. circulation and revnue differ because - Answer-just bc a newspaper is reaching a large audience does not mean it makes $, and vice versa Demassificaiton has affected the mag. industry because: - Answer-it ha created a magazine for everyone The 2 TV events that caused this are - Answer-TV and postal regulationwhy advertisers like niche magazines - Answer-because it matches the advertiser with a desired audience ( ex: much easier for advt who wants to sell boat cleaner to a niche mag. about yachts ) large, general interest mags. w pictures died out due to - Answer-TV freelancer - Answer-someone who works on contract, not a regular employee. Parts of a newspaper - Answer-Above the fold Mast the flag- 2nd part of front of a newspaper, long portion the ear the mast- inside opinions in newspapers are - Answer-Editorials Columns Letter to the Editor why is the above the fold important? - Answer-because its the part of the newspaper thats most likely to be seen first, so important stories will go there are afternoon or morning newspapers more important? - Answer-morning are more prevalent, because most afternoon newspapers died after TV boom who is most likely to read a newspaper? - Answer-advertisters and adults what is the most read day of the week? - Answer-Sundays advertisiers care bc they seem to be - Answer-- more educated - more income- more likely to own a home consolidation - Answer-big companies buy up little ones