Explore the impact of Table of Contents
social media on the Introduction – 2
ways in which Social Media websites – 3
organisations promote Growth of social media websites – 4
their products and
services
Facebook – 5
Twitter – 8
YouTube - 11
LinkedIn - 14
Instagram - 17
Social media to create an image or brand -20
Social media to promote Products and services -21
Social media to communicate with customers- 22
Social media to provide customer service - 22
Social media to resolve queries and managing issues -22
Advertising -23
Websites and mobile device integration -24
Business Profiles on social media -25
Effectiveness of a Business using social media -25
Audience profiles of social media websites -27
Posting different content formats – 28
Content focus and meaning and developing an audience and encouraging people to like the organisation using encouraging
content – 29
Keywords in posts – 30
Developing contacts by following and linking relevant businesses and individuals and sharing content – 31
Links to commercial information - 32
Social media buttons on websites - 33
Company website links on social media posts - 33
Social media feed on the company website – 34
Risks and issues - Negative comments on social media can damage a business reputation - 35
Time constraints on social media interaction – 35
Unforeseen consequences on posted content - 36
Increased vulnerability due to cyber criminals – 36
Conclusion – 37
,The head of local business Located in 43 Abbott Road, London E14 0LR. Jay
OffLicence has approached my educational institution in hopes to uplift the
business. He is aware that I am enrolled in a course which covers Business
applications of social media which is an area of which owner of Jay has minute
knowledge in. I have been delegated to deliver a report to facilitate Jay in using
social media to advance the business and will use worthy examples on how
Jay’s off licence can make use of social media. They are open 7 days a week
and offer a variety of services such as: Oyster top up, Pay point and Lottery.
Their goods consist of everyday essentials, alongside a wide range of alcoholic
drinks. The business currently has no social media and is missing out on
revolutionary way of improving business.
2|Page
,Social Media refers to websites and software programmes that let users
create, share, and engage in social networking. This can be accessed on
personal computers and mobile phones. This allows the free exchange of
ideas, interests, information, and viewpoints with other people who have
the same interests.
Social media is an effective tool for customer engagement and business
promotion I was able to gather the most recent figures from smart insights,
which were last updated in June 2022. According to estimates, 59% of
people worldwide currently use social media. Therefore, as an organisation
you cannot afford to turn away from this potential reach.
Social media was initially developed for personal use, but it has since transformed
into a potent tool for businesses that has proven to be incredibly effective in
promoting their goods and services.
Source: Global social media statistics research summary 2022 [June 2022]
(smartinsights.com)
3|Page
, Source: How Much Time Do People Spend on Social Media in 2022? (techjury.net)
4|Page
social media on the Introduction – 2
ways in which Social Media websites – 3
organisations promote Growth of social media websites – 4
their products and
services
Facebook – 5
Twitter – 8
YouTube - 11
LinkedIn - 14
Instagram - 17
Social media to create an image or brand -20
Social media to promote Products and services -21
Social media to communicate with customers- 22
Social media to provide customer service - 22
Social media to resolve queries and managing issues -22
Advertising -23
Websites and mobile device integration -24
Business Profiles on social media -25
Effectiveness of a Business using social media -25
Audience profiles of social media websites -27
Posting different content formats – 28
Content focus and meaning and developing an audience and encouraging people to like the organisation using encouraging
content – 29
Keywords in posts – 30
Developing contacts by following and linking relevant businesses and individuals and sharing content – 31
Links to commercial information - 32
Social media buttons on websites - 33
Company website links on social media posts - 33
Social media feed on the company website – 34
Risks and issues - Negative comments on social media can damage a business reputation - 35
Time constraints on social media interaction – 35
Unforeseen consequences on posted content - 36
Increased vulnerability due to cyber criminals – 36
Conclusion – 37
,The head of local business Located in 43 Abbott Road, London E14 0LR. Jay
OffLicence has approached my educational institution in hopes to uplift the
business. He is aware that I am enrolled in a course which covers Business
applications of social media which is an area of which owner of Jay has minute
knowledge in. I have been delegated to deliver a report to facilitate Jay in using
social media to advance the business and will use worthy examples on how
Jay’s off licence can make use of social media. They are open 7 days a week
and offer a variety of services such as: Oyster top up, Pay point and Lottery.
Their goods consist of everyday essentials, alongside a wide range of alcoholic
drinks. The business currently has no social media and is missing out on
revolutionary way of improving business.
2|Page
,Social Media refers to websites and software programmes that let users
create, share, and engage in social networking. This can be accessed on
personal computers and mobile phones. This allows the free exchange of
ideas, interests, information, and viewpoints with other people who have
the same interests.
Social media is an effective tool for customer engagement and business
promotion I was able to gather the most recent figures from smart insights,
which were last updated in June 2022. According to estimates, 59% of
people worldwide currently use social media. Therefore, as an organisation
you cannot afford to turn away from this potential reach.
Social media was initially developed for personal use, but it has since transformed
into a potent tool for businesses that has proven to be incredibly effective in
promoting their goods and services.
Source: Global social media statistics research summary 2022 [June 2022]
(smartinsights.com)
3|Page
, Source: How Much Time Do People Spend on Social Media in 2022? (techjury.net)
4|Page
